Monday, January 18, 2021
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Marketers and brands alike are reaching their target audience via channels that these consumers use most

Rebooting traditional marketing strategy: A case study of three fashion retailers

Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising,...

Seagram`s Blenders Pride Fashion Tour

The 6th edition of the Seagram`s Blenders Pride Fashion Tour (BPFT) rolled out on August 7 and will continue...

BJ s reunites new management team

BJ's Wholesale Club has made few changes in its senior leadership team. EVP and CFO, Frank Forward, is said...

Home Depot Makes Its Chinese Foray

U.S. home improvement retailer, Home Depot Inc.s efforts to enter China, has finally paid off. Recently the company signed...

Wal-Mart hires and fires new ad agency

After the departure of a top marketing executive that helped Wal-Mart to take up another advertisement agency - Interpublic's...