marketing

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...

The Karnataka-born Pushpa and Animal fame actress is featured in the new brand campaign titled 'The Secret is in the Mix' Bengaluru: Beauty and personal care brand Pilgrim has onboarded Pushpa and Animal fame actress Rashmika Mandanna as the new brand...

The company will launch a marketing campaign featuring Varun Dhawan, showcasing Walkaroo's extensive product portfolioChennai: Leading footwear brand Walkaroo has roped in Bollywood actor Varun Dhawan as its brand ambassador and will launch an integrated marketing campaign showcasing Walkaroo's...

The company also plans to open up to five new stores each month and is targeting global expansion online through Amazon, Baggit Founder Nina Lekhi revealed in an exclusive interview Bengaluru: Mumbai-based bags and accessories brand Baggit is targeting category expansion...

The company will leverage Ravichander’s social media reach and concerts to build brand awareness among its consumersBengaluru: South Indian filter coffee and snacks brand VS Mani & Co. has roped music composer Anirudh Ravichander as its co-founder and brand...

Technosport plans to use the capital to enhance capabilities, digital brand building, marketing New Delhi: Tiruppur-based sportswear brand Technosport has raised Rs 175 crore from A91 partners, a release by the company said on Friday. With the fresh capital, TechnoSport plans...

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertisingNew Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...

Nexus selectIn the fourth quarter of FY24, the company recorded sales totaling Rs 28 billion, demonstrating a 9% YoY increaseBengaluru: Nexus Select Trust (NXST), India’s first publicly listed retail real estate investment trust (REIT), reported a 13% jump in...

Located on the Linking Road, this marks New Balance's third company-owned store in IndiaBengaluru: US-based sports footwear and apparel manufacturer New Balance has launched its first retail store in Mumbai, located on the Linking Road, a company official said...

Over the last five years, Raw Beauty has built a customer base of over 20,000 peopleBengaluru: In the last few years, the demand for clean and effective skin care products has grown in India. Indians are now much more...