marketing
Latest News
Puma India onboards Indian bowler Mohammed Shami as brand ambassador
Under this partnership, Shami will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the yearBengaluru: Sports brand Puma has roped in Team India fast bowler Mohammed Shami as its brand ambassador, the company said in...
E-Commerce
Festive season brings $13 billion opportunity for e-tailers, non-metro sellers get more Diwali orders: Report
PTI -
E-commerce platforms anticipate around 10-15 per cent of the total order volume to be attributed to first-time shoppersMumbai: MSMEs from non-metro cities are clocking more Diwali orders this year than sellers from metro cities while the e-commerce opportunity could...
E-Commerce
9.5 crore customers visit Amazon in the first 48 hours of the Great Indian Festival 2023
Over 80% of customers came from non-metros and more than 35% increase in small and medium businesses securing sales within the initial 48 hours
Bengaluru: E-commerce platform Amazon India has witnessed about 9.5 crore customer visits in the first 48 hours...
Leaders Ink
Making a new-age product
How ideas are transformed into tangible products that capture markets and win consumersIn a world teeming with boundless opportunities, the emergence of a new-age product marks the commencement of a captivating journey—an odyssey that stretches from inception to the...
E-Commerce
Unifying online/offline customers data key for effective retail marketing strategy: Surbhi Juneja, WebEngage
Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country
New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....
People
Every customer is a new opportunity: Rajesh Francis of Magson
Rajesh Francis, co-founder and managing director, Magson, a specialty retail chain of gourmet and frozen food speaks about his professional challenges and accomplishments in the retail industryMumbai: Rajesh Francis, co-founder and managing director, Magson, a specialty retail chain of...
D2C
The Sleep Company: Revolutionizing comfort
The brand started as a digital native but has now expanded its market reach offline too with an expansive store presence across IndiaBengaluru: Just selling good mattresses seems like a passe when it comes to The Sleep Company and...
Home Decor & Furnishing
Godrej and Boyce aim for larger market share in Godrej Interio biz
PTI -
The company has planned to expand its retail presence by launching 10 exclusive showrooms and 180 retailers over the next three yearsChennai: Godrej and Boyce, the flagship company of the diversified conglomerate Godrej group is eyeing 30 per cent...
Finance & Funding
Reliance Retail funding: Canadian pensions, Japanese conglomerates, Gulf funds line up in droves to invest
About 20 global funds and major investment firms are making a beeline to invest billions of dollars into Reliance Retail as it is widely viewed by international investors as a de facto play on India’s torrid future consumption story
New...
E-Commerce
Arzooo unveils home appliances platform Gostor.com
Gostor.com will bring online consumers to 30,000 offline retailers while
catering to more than 15,000 pin codes and bridging the gap between
digital and retail shoppingBengaluru: Retail tech platform Arzooo has launched Gostor.com, a home appliances platform that integrates offline and...
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Latest News
Hong’s kitchen opens new outlet at Delhi’s Rohini
Hong’s Kitchen embarked on its presence in Delhi’s Unity One Mall located at CBD Shahdara and Omaxe Chowk in...
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