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Arzooo unveils home appliances platform Gostor.com

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Gostor.com will bring online consumers to 30,000 offline retailers while
catering to more than 15,000 pin codes and bridging the gap between
digital and retail shopping

Bengaluru: Retail tech platform Arzooo has launched Gostor.com, a home appliances platform that integrates offline and online, the company said in a press release on Wednesday. It will help Arzooo establish a connection between shoppers and offline retailers.

The platform makes home appliances e-commerce more customer-friendly while empowering over 30,000 offline retailers and will cater to more than 15,000 pin codes.

Gostor.com is for consumers who buy high-value products with a longer lifespan in categories that require careful consideration. Buyers consider various attributes beyond price while making purchase a decision, like assisted buying in- store, post-sales life-cycle support, and the overall product experience further add to the shopping experience. These attributes lead over 85% of home appliance buyers to prefer an offline store.

“Gostor.com is a platform designed and curated for high-involvement purchases like home appliances. The platform emphasizes elevating the purchase and the post-purchase experience for an appliance buyer,” said Khushnud Khan, chief executive officer of Arzooo.

“With Arzooo’s vast network of consumer durable stores, we aim to create an integrated commerce solution that caters to the needs of home appliances buyers throughout the purchase journey and afterwards,” he added.

Gostar.com allows consumers to get expert assistance and product demonstrations via live video and brings lifetime care service for products purchased on the platform enabling customers to raise instant service requests for a doorstep service.

It also provides a better price guarantee feature wherein if one finds a product elsewhere online, they can seek a better price for the same product by just sharing the product link of that website.

Founded in 2018, Arzooo is a B2B (business-to-business) retail tech platform for electronics. The company aims to expand its retailer network from 30,000 to 50,000 by the end of 2023 and expand its footprint further.

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