Lavie

Lavie forays into functional fashion with launch of Lavie Sport

Lavie, a premium lifestyle brand launched in 2010, has established itself as one of India’s leading handbag brands. As the new decade begins, Lavie is set to create new benchmarks in functional fashion with the launch of Lavie Sport. Aimed...

In The Shopper’s Shoes: When retail bosses turn consumers

The principal goal of any business, primarily retail, is to attract and retain customers. A steady flow of new customers is always beneficial to grow the business. There are several factors which can help to improve the in-store traffic. From...

Decoding the future of fashion accessories market in India

Fashion accessories have only recently been introduced into the formal retail experience. With a long history among the unorganised un-branded market, ranging from street vendors to small ‘mom and pop stores’, fashion accessories are now also available in curated...

Retail Franchising: A popular model for successful business expansion in India

Franchise is a motivating business opportunity that can lead to the foundation of a successful business empire. In a straight, one line definition, franchise is a marketing concept adopted by companies for business expansion. Where implemented, a franchiser licenses...

Jabong targets 80 pc sales growth in the new avatar of its Big Brand Sale

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from January 25 to 28. The fashion major is offering 3.8 lakh styles from 3,000 international and Indian brands at a discounted...

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Snapdeal announces fashion extravaganza end of season sale

Snapdeal has announced its fashion end of season sale starting June 17. Snapdeal is offering flat 40-70 per cent off with an additional 10 per cent off over the weekends across some of the best fashion labels such as...

8 fashion accessory brands adding bling to the consumer's wardrobe

With rapid urbanisation, media exposure, and our new belief in ‘Look Good, Feel Good’, the popularity of fashion accessories is now gaining unprecedented momentum. Overall, the Indian consumers has begun to set apart a special allocation for buying fashion...

Lavie unveils latest ad campaign featuring Kangana Ranaut

Lavie, India’s leading fashion brand known for its snazzy bags and shoes, has unveiled a fresh collection backed by an edgy advertising campaign. The brand new campaign resonates with the mindset of its audience - being fickle is fun....

Lavie Launches AW’14 Collection

Lavie has launched the Autumn Winter 2014 collection of bags and shoes featuring the latest trends and designs. The collection offers colours ranging from vibrant reds and coral to evergreen beige and blacks. For the footwear category, Lavie offers...
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Neeru’s to focus on omnichannel retail and mobile commerce for a seamless shopping experience

The presence on social media helped Neeru’s acquire a voice and mobile commerce, which helped them to know the...
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