The collaboration debuts with a curated collection of 8 SKUs featuring bags inspired by DC Super Heroes
Bengaluru: Bagzone Lifestyles, the parent company of bag brand Lavie Sport has forged a partnership with American entertainment powerhouse Warner Bros. Discovery Global Consumer Products (WBDGCP) to introduce a new collection featuring DC Super Heroes, the company said in a press release on Thursday.
The collaboration debuts with a curated collection of eight stock keeping units (SKUs) dedicated to Lavie Sport, featuring bags inspired by DC Super Heroes such as Superman, Batman, and Wonder Woman.
“We are thrilled to integrate iconic DC Super Heroes into our products, creating a blend of style, quality, and entertainment that has never been seen before,” said Ayush Tainwala, chief executive officer of Bagzone Lifestyles Pvt. Ltd.
“Bagzone envisions that this collaboration will not only elevate the brand presence but also set a benchmark for future industry collaborations. Anticipating substantial revenue growth through this collaboration, Bagzone aims to tap into the immense popularity of Warner Bros. Discovery’s iconic characters, ” added Tainwala.
The price of the collection will range between Rs 1500-Rs1700. The products will be available for purchase both online and offline.
Bagzone Lifestyles, founded in 2010, boasts a portfolio of brands including Lavie, Lavie Sport, and Lavie Luxe.
