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15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into the New Year in style. As the biannual EORS continues to leapfrog in scale with each passing season, the 11th...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

56 pc of Myntra festive sales from small cities, towns

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported 56 percent online annual growth from small cities and towns during its 'Big Fashion Days' sale from September 29-October 4."While...

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...

Afsar Zaidi, Co-Founder, HRX

Afsar Zaidi is the Co-Founder of HRX, the first of its kind celebrity-owned brand in India. HRX is a consortium between Hrithik Roshan and Exceed Entertainment. The brand has been envisioned to serve as a platform for bringing likeminded...

HRX by Hrithik Roshan launches innerwear with ‘active technology’

HRX, India’s first home grown fitness brand, co-owned by Bollywood heart-throb Hrithik Roshan and Myntra, launched ‘HRX active innerwear’ collection. The new range includes vests, underwear’s and more for men and is designed to offer high comfort and durability...

Tracking the dynamics of India’s gym wear market

Whether or not one shows dedication in maintaining their gym routine is debatable, but it is an undeniable fact that gyms are doing well when it comes to their membership registers being filled. India’s waking up to being healthy...

Athleisure segment poised to grow 30 pc Y-o-Y: Afsar Zaidi, Co-Founder, HRX

HRX, India's homegrown active wear brand, was founded in November 2013 by Bollywood star Hrithik Roshan and Exceed Entertainment in a bid to revolutionise the fitness scenario in India, as a value-for-money, high quality alternative to international brands.The brand...

From Clicks To Bricks: HRX to open EBOs next fiscal

Hrithik Roshan-backed fashion brand HRX is gearing up to launch its exclusive brand outlets next fiscal.Explaining it further, Afsar Zaidi, Co-Founder, HRX told Indiaretailing in an exclusive interview, "The first store of HRX will be opening in Bengaluru and...

HRX enter into equity partnership with CureFit

India’s largest and first homegrown activewear brand, HRX, recently announced an equity partnership with CureFit, a healthcare startup to introduce HRX workouts and HRX athlete meal packs.Bollywood star Hrithik Roshan – Founder of HRX has left no stone unturned...
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Malabar Gold & Diamonds to open 10 new stores

The jewellery brand eyes the target of hitting 350 stores milestone globally this month New Delhi: Kozhikode-based Malabar Gold & Diamonds...
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