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56 pc of Myntra festive sales from small cities, towns

56 pc of Myntra festive sales from small cities, towns

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners....
Afsar Zaidi, Co-Founder, HRX

Afsar Zaidi, Co-Founder, HRX

Afsar Zaidi is the Co-Founder of HRX, the first of its kind celebrity-owned brand in India. HRX is a...
HRX by Hrithik Roshan launches innerwear with ‘active technology’

HRX by Hrithik Roshan launches innerwear with ‘active technology’

HRX, India’s first home grown fitness brand, co-owned by Bollywood heart-throb Hrithik Roshan and Myntra, launched ‘HRX active innerwear’...
Tracking the dynamics of India’s gym wear market

Tracking the dynamics of India’s gym wear market

Whether or not one shows dedication in maintaining their gym routine is debatable, but it is an undeniable fact...
Athleisure segment poised to grow 30 pc Y-o-Y: Afsar Zaidi, Co-Founder, HRX

Athleisure segment poised to grow 30 pc Y-o-Y: Afsar Zaidi, Co-Founder,...

HRX, India's homegrown active wear brand, was founded in November 2013 by Bollywood star Hrithik Roshan and Exceed Entertainment...
From Clicks To Bricks: HRX to open EBOs next fiscal

EXCLUSIVE
From Clicks To Bricks: HRX to open EBOs next fiscal

Hrithik Roshan-backed fashion brand HRX is gearing up to launch its exclusive brand outlets next fiscal.Explaining it further, Afsar...
HRX enter into equity partnership with CureFit

HRX enter into equity partnership with CureFit

India’s largest and first homegrown activewear brand, HRX, recently announced an equity partnership with CureFit, a healthcare startup to...
The Arrival of Indian Celebrity Fashion Brands

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better...