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Tracking the dynamics of India’s gym wear market

Tracking the dynamics of India’s gym wear market

Whether or not one shows dedication in maintaining their gym routine is debatable, but it is an undeniable fact...
Athleisure segment poised to grow 30 pc Y-o-Y: Afsar Zaidi, Co-Founder, HRX

Athleisure segment poised to grow 30 pc Y-o-Y: Afsar Zaidi, Co-Founder,...

HRX, India's homegrown active wear brand, was founded in November 2013 by Bollywood star Hrithik Roshan and Exceed Entertainment...
Afsar Zaidi, Co-Founder, HRX

Afsar Zaidi, Co-Founder, HRX

Afsar Zaidi is the Co-Founder of HRX, the first of its kind celebrity-owned brand in India. HRX is a...
From Clicks To Bricks: HRX to open EBOs next fiscal

EXCLUSIVE
From Clicks To Bricks: HRX to open EBOs next fiscal

Hrithik Roshan-backed fashion brand HRX is gearing up to launch its exclusive brand outlets next fiscal.Explaining it further, Afsar...
HRX enter into equity partnership with CureFit

HRX enter into equity partnership with CureFit

India’s largest and first homegrown activewear brand, HRX, recently announced an equity partnership with CureFit, a healthcare startup to...
The Arrival of Indian Celebrity Fashion Brands

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better...
Bollywood tie-ups: A lucrative e-commerce formula

Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating...
Leveraging exclusivity in fashion

7 ways in which fashion retailers leverage exclusivity

For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on...
Hrithik Roshan's HRX eyes Rs 500-cr turnover by 2020

Hrithik Roshan’s HRX eyes Rs 500-cr turnover by 2020

Hrithik Roshan-backed fashion brand HRX is eyeing Rs 500-crore turnover by 2020 from its apparels and footwear section, fuelled...
India's Footwear Industry: Putting its best foot forward

India’s Footwear Industry: Putting its best foot forward

Footwear remains a very important industry in India, contributing to not just employment generation within the country but exports...