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E-commerce continues to surge as the pandemic pushes on

E-commerce continues to surge as the pandemic pushes on

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores,...
3.5 million customers shop during the 12th edition of Myntra’s EORS

3.5 million customers shop during the 12th edition of Myntra’s EORS

Myntra concluded the 12th edition of its EORS, with 10 million+ items sold, towards the end of the four...
Myntra acquires 2.5 lakh new customers on day 1 of EORS

Myntra acquires 2.5 lakh new customers on day 1 of EORS

The 12th edition of Myntra’s flagship EORS, opened to a thumping reception from shoppers, with the fashion behemoth selling...
15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...
56 pc of Myntra festive sales from small cities, towns

56 pc of Myntra festive sales from small cities, towns

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported...

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners....
Afsar Zaidi, Co-Founder, HRX

Afsar Zaidi, Co-Founder, HRX

Afsar Zaidi is the Co-Founder of HRX, the first of its kind celebrity-owned brand in India. HRX is a...
HRX by Hrithik Roshan launches innerwear with ‘active technology’

HRX by Hrithik Roshan launches innerwear with ‘active technology’

HRX, India’s first home grown fitness brand, co-owned by Bollywood heart-throb Hrithik Roshan and Myntra, launched ‘HRX active innerwear’...
Tracking the dynamics of India’s gym wear market

Tracking the dynamics of India’s gym wear market

Whether or not one shows dedication in maintaining their gym routine is debatable, but it is an undeniable fact...