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The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

7 ways in which fashion retailers leverage exclusivity

For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on this in context of today's challenging fashion business scenario. Fashion and Consumerism The Indian consumer market is broadly segregated into urban and...

Hrithik Roshan’s HRX eyes Rs 500-cr turnover by 2020

Hrithik Roshan-backed fashion brand HRX is eyeing Rs 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.According to a PTI report: Besides, the company, which is co-owned...

India's Footwear Industry: Putting its best foot forward

Footwear remains a very important industry in India, contributing to not just employment generation within the country but exports as well. Today, India is the second largest producer for footwear in the world, just behind China. Hollywood mega star Marilyn...

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Convergence enters Indian retail space as offline online retailers swap positions: India Retail Report 2017-18

Convergence is name of the game in the Indian retail arena with e-commerce companies with online presence increasingly opting for offline or brick-and-mortar presence while brick-and-mortar retailers opting for online presence as part of functioning as an Omnichannel brand. According...

Myntra targets 25x sales; 4 lakh new customers during sale

Myntra has announced the 6th edition of its iconic End of Reason Sale (EORS), India’s largest fashion sale with more than 1 crore products on offer and discounts up to 80 per cent; to be held between June 24...

Myntra signs up Chemistry, AKS for Accelerator Program; targets 10x growth in online sales

As part of a new initiative, Myntra, India’s leading destination for fashion and lifestyle online, has announced the launch of its Accelerator Program. Through this initiative, Myntra is looking at forging strategic partnerships with about 10-15 local fashion brands...

Hrithik Roshan launches his sports and lifestyle brand HRX on Jabong

Indian e-commerce player Jabong has announced the launch of sports and lifestyle brand HRX by Bollywood actor Hrithik Roshan on its platform. The launch of HRX is one of its 35 brands being launched on Jabong in March 2017. After...
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Malabar Gold & Diamonds to open 10 new stores

The jewellery brand eyes the target of hitting 350 stores milestone globally this month New Delhi: Kozhikode-based Malabar Gold & Diamonds...
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