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House of Pataudi

Myntra launches 8 branded stores in Phoenix Mall of Asia

The newly opened branded stores include Mango, Mango Kids, Mango Man, Nautica, Nautica Kids, Taavi,  French Connection and House of PataudiBengaluru: The business to business (B2B) wholesale arm of Myntra has launched 8 stores in the recently opened Phoenix...

Akshay Kumar’s clothing brand Force IX enters Bengaluru

The new outlet is the brand's second retail store in India and is located at Phoenix Marketcity, Whitefield, BengaluruBengaluru: Bollywood actor Akshay Kumar's athleisure wear label Force IX has launched its first store in Bengaluru, a company official wrote...

Ethnic wear brand House of Pataudi enters Telangana

The new store is situated at Sarath City Capital Mall, Telangana Bengaluru: House of Pataudi, a lifestyle brand for men and women enters Telangana with the opening of a new outlet at Sarath City Capital Mall, HITEC City in Kondapur, announced...

House of Pataudi by Saif Ali Khan launches its first store in Bengaluru

Saif Ali Khan’s House of Pataudi (HoP) has unveiled its first store in Bengaluru’s Phoenix Market City. The store is spread across 1500 sqft, and the outlet has been designed in collaboration with Studio 9491, giving consumers an immersive shopping...

Price points pave way for influencers to draw customers

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into online and offline purchase as social media influencers and rising preferences for quicker turnaround of new products have redefined the...

15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into the New Year in style. As the biannual EORS continues to leapfrog in scale with each passing season, the 11th...

56 pc of Myntra festive sales from small cities, towns

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported 56 percent online annual growth from small cities and towns during its 'Big Fashion Days' sale from September 29-October 4."While...

Online Marketplaces: Delivering fashion to the discerning masses

The online fashion space in India is positively buzzing with private labels or brand partnerships. Recently, heritage American denim brand, Wrangler collaborated with Indian e-commerce giant, Flipkart to launch an exclusive sub-brand called Wrangler 20X. Myntra also launched its...

Year-Ender: Fashion & accessory retail brands launched in India in 2018

India’s fashion retail industry is poised to cross €85 billion by the end of 2022. According to a Technopak study, the men’s share of the fashion market is substantially higher than that of women, though the gap is reducing,...

Myntra and Saif Ali Khan join hands to launch ethnic wear brand ‘House of Pataudi’

Myntra has announced the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication and the rich heritage of the Pataudis and reflects a strong sense of culture and...
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