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Price points pave way to influencers to draw customers

Price points pave way for influencers to draw customers

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into...
15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into...
56 pc of Myntra festive sales from small cities, towns

56 pc of Myntra festive sales from small cities, towns

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported...

Online Marketplaces: Delivering fashion to the discerning masses

The online fashion space in India is positively buzzing with private labels or brand partnerships. Recently, heritage American denim...
Year-Ender: Fashion & accessory retail brands launched in India in 2018

Year-Ender: Fashion & accessory retail brands launched in India in 2018

India’s fashion retail industry is poised to cross €85 billion by the end of 2022. According to a Technopak...
Myntra and Saif Ali Khan join hands to launch ethnic wear brand ‘House of Pataudi’

Myntra and Saif Ali Khan join hands to launch ethnic wear...

Myntra has announced the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand...