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Ethnic wear brand House of Pataudi enters Telangana

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The new store is situated at Sarath City Capital Mall, Telangana

Bengaluru: House of Pataudi, a lifestyle brand for men and women enters Telangana with the opening of a new outlet at Sarath City Capital Mall, HITEC City in Kondapur, announced Indraneel Majumdar, head of mall at Sarath City Capital Mall in a LinkedIn post.

“It’s another level of regalia. This could be a feather in Myntra’s hat,” said Majumdar.

The new store is House of Pataudi’s sixth offline outlet in India.

Indian fashion e-commerce company Myntra launched House of Pataudi in association with Bollywood actor Saif Ali Khan and Exceed Entertainment in October 2018. The brand collections are inspired by Saif Ali Khan’s personal style statement considering his Pataudi lineage and contemporary fashion preferences.

House of Pataudi offers apparel, footwear, and home segments from its Rozana, Jashn, and Riwayat collections, along with native crafts from artisans.

In August 2022, House of Pataudi entered the offline market with the launch of its first store in Bengaluru’s Phoenix Market City. Spread across 1,500 sq ft, the store has been designed by Studio 9491 drawing inspiration from the Royal Pataudi Palace. Read more about it here.

Followed by its brick-and-mortar store launches in Bengaluru, Goa, Lucknow, and Chennai, the brand unveiled its first store in Mumbai, which is its fifth store in India, at the Palladium Mall in November 2022.

Other than House of Pataudi, Myntra currently houses more than 10 celebrity brands such as HRX (Hrithik Roshan), Wrogn (Virat Kohli), All About You (Deepika Padukone), Being Human (Salman Khan), and Saaki (Samantha Ruth) among others.

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