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Global e-commerce market to reach 3.8 bn users, $2.7 tn in...

The COVID-19 pandemic has accelerated the shift away from brick-and-mortar stores to digital shopping, as millions of consumers worldwide...
COVID-19: It's time to rewire the fashion system

COVID-19: It’s time to rewire the fashion system

Fashion executives and business leaders are currently focusing on crisis management and contingency planning, but eventually we must shift...
Mapping India's success as a fashion destination and the future direction

Mapping India’s success as a fashion destination and the future direction

Fashion, according to most dictionaries, is described as the latest style of clothing, hair, decoration, or behaviour. I feel...

Decoding the fashion landscape with data: Indian Fashion Whitepaper 2016

There has never been a better time for global fashion brands and retailers to be in India than today. Slated...
Making Green Choices: The rise of sustainable fabrics

Making Green Choices: The rise of sustainable fabrics

We have evolved as a society from the primary purpose of fabrics and clothes used as a bare necessity,...
The international review of retail, distribution and consumer research

92.4 pc of Indians feel real pleasure when shopping online: Survey

92.4 per cent of Indians feel real pleasure when shopping online. With 46.5 per cent of 18-34 years old...
More people abandon online purchases in Asia Pacific than any region globally: Report

More people abandon online purchases in Asia Pacific than any region...

Behavioural marketing solutions company SaleCycle, has recently released the results of its Remarketing Report for Q2 2016, which says...
E-fashion gets a makeover with curation, personalisation

E-fashion gets a makeover with curation, personalisation

As e-commerce continues to grow and consumers increasingly turn to the web or an app to find products they...

8 marketing ideas that revolutionized retail in India

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive...

Trends Adopted from West

Fashion is the most versatile and lucrative domain to be in. Over the years, women have been influenced by...