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WFH Essentials: Brands & retailers say comfort, utility on top of...

The work from home culture has radically altered fashion preferences across the world. Over the last few months, as...
Flipkart Group invests in youth-focused fashion brand USPL

Flipkart Group invests in youth-focused fashion brand USPL

The Flipkart Group on Thursday announced a strategic investment in Universal Sportsbiz Pvt Ltd (USPL), a youth-focused fashion brand...
Athleisure: Sales soar as workwear becomes more comfort oriented

Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is...

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners....
Universal Sportsbiz raises Rs 1 bn in funding, valuation zooms to Rs 12 bn

Universal Sportsbiz raises Rs 1 bn in funding, valuation zooms to...

Universal Sportsbiz, the celebrity-led fashion retailer, said Thursday it has raised US$13.5 million (around Rs 1 billion) from its...
Shoppers Stop: Experimenting with Smart Mirrors, Interactive Kiosks

Shoppers Stop: Experimenting with Smart Mirrors, Interactive Kiosks

Launched in 1991, Shoppers Stop, India’s leading fashion retailer, introduced the Indian consumer to a world-class shopping experience from...
The Arrival of Indian Celebrity Fashion Brands

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better...
Bollywood tie-ups: A lucrative e-commerce formula

Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating...
Seven casual wear brands that can't be taken casually

Casual wear brands that can’t be taken casually

The apparel market size in India in 2016 was estimated to be Rs 2,90,000 crore which is expected to...
USPL raises Rs 100 crore, crosses US $100 million valuation

USPL raises Rs 100 crore, crosses US $100 million valuation

Fashion start-up Universal Sportsbiz Pvt. Ltd (USPL) has raised a fresh round of investment of over Rs 100 crore...