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Inside Lulu Mall Hyderabad

Sandeep Kumar -
The offerings at the include an international multiplex experience, a relaxing spa, carefully handpicked delicacies at the food court, game zone and the latest in fashion and lifestyle to make it Hyderabad’s most preferred hub The renowned UAE-based diversified conglomerate...
Fashion & Lifestyle

5 Indian celebrity-owned brands that were huge hits

Anagha R Ratna -
After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...
Fashion & Lifestyle

Aditya Birla in talks to acquire Virat Kohli’s Wrogn brand

Rasul Bailay -
Wrogn sells fashion apparel, footwear and accessories for men inspired by cricketer Virat Kohli New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) is in talks with Universal Sportsbiz Pvt. Ltd. (USPL) to acquire Wrogn, a casual brand co-created by...
Fashion & Lifestyle

Virat Kohli launches ultra-lightweight clothing Wrogn Zero on Flipkart

Indiaretailing Bureau -
The collection will feature over 100 styles in apparel and footwear and will be live on Flipkart starting 27 May 2023 Bengaluru: Indian cricketer Virat Kohli has launched ultra-lightweight clothing Wrogn Zero on the e-commerce platform Flipkart, the companies said...
Fashion & Lifestyle

Virat Kohli co-created apparel brand Wrogn launches new collection in collaboration with Karan Johan, Badshah

Indiaretailing Bureau -
Proceeds from the sale of the new collection, which is priced at Rs 1,799 onwards will go to charity through The Virat Kohli Foundation New Delhi: Men’s fashion and apparel brand Wrogn, which is co-created by cricketer Virat Kohli has launched...
Fashion

Ethnic wear brand House of Pataudi enters Telangana

Anagha R Ratna -
The new store is situated at Sarath City Capital Mall, Telangana Bengaluru: House of Pataudi, a lifestyle brand for men and women enters Telangana with the opening of a new outlet at Sarath City Capital Mall, HITEC City in Kondapur, announced...
Fashion

WFH Essentials: Brands & retailers say comfort, utility on top of consumers’ minds

Images Fashion Bureau -
The work from home culture has radically altered fashion preferences across the world. Over the last few months, as people were stuck to their homes, the preference for comfortable apparel snowballed. Consumers’ preferences started gravitating towards apparel that were...
Fashion & Lifestyle

Flipkart Group invests in youth-focused fashion brand USPL

IANS -
The Flipkart Group on Thursday announced a strategic investment in Universal Sportsbiz Pvt Ltd (USPL), a youth-focused fashion brand house. This is a Series F funding for USPL from the Flipkart Group along with participation from existing investor Accel Partners. This...
Fashion & Lifestyle

Athleisure sales soar as workwear becomes more comfort oriented

Shivam Gautom -
Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...
Fashion

The swing towards casual wear

Baqar Naqvi -
Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...
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E-CommerceIndiaretailing Bureau -

Amazon Pay launches sign language video KYC service

The service enables two-way video communication in sign-language between Amazon Pay employees and customers Bengaluru: Online payments processing service Amazon Pay...
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