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Retail Tech Case Study: How Apparel Group India managed to grow its e-commerce sales by 30%

In addition to growth in sales, the Apparel Group was also able to achieve 12-14% increase in ‘add to cart’ rate, among other benefits, thanks to finding the right tech-implementation partner New Delhi: Covid-19 compelled several companies to turn their focus...

Apparel Group appoints Sneha Mahant Mehta as CMO

Prior to joining Apparel Group, Mehta held positions in Vogue, GQ India, Gulf News, Ocean Blue Boating Pvt. Ltd. and Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail Ltd.) and has an overall experience of over 14 years Mumbai:...

Apparel Group’s fashion brand R&B opens 9th store in India

Located at Phoenix Market City, Whitefield, Bengaluru, the newly launched store becomes the 4th store of the brand in city and 9th in IndiaBengaluru: Fashion brand, Rare and Basics (R&B), owned by Apparel Group has launched its latest outlet...

Beverly Hills Polo Club unveils first store in Bengaluru

Situated at Forum Mall, Konanakunte, South Bengaluru, the new store is the 17th brick-and-mortar retail outlet of Beverly Hills Polo Club in India Bengaluru: Fashion and fragrances brand Beverly Hills Polo Club has unveiled its first retail store in Bengaluru,...

Aldo launches its 9th retail store in Bengaluru

Situated at Forum Falcon City, Konanakunte, the new store is the 59th retail outlet of Aldo in India Bengaluru: Footwear and accessories brand Aldo has launched its 9th retail outlet in Bengaluru, wrote the Apparel Group that runs the brand India...

Aldo unveils second retail store in Kerala

Situated at Hilite Mall in Calicut, the new store is the 58th retail outlet of Aldo in India Bengaluru: Footwear and accessories brand Aldo has launched its second retail outlet in Kerala, wrote the retail conglomerate company Apparel Group India on...

Apparel Group opens 2nd Beverly Hills Polo Club retail store in Kerala

Situated at Hilite Mall in Calicut, the new store is the 16th brick and mortar retail store of Beverly Hills Polo Club in IndiaBengaluru: Fashion and fragrances brand Beverly Hills Polo Club has unveiled its second retail store in Kerala, wrote...

Beverly Hills Polo Club enters Dehradun

Located at Centrio Mall this is Beverly Hills Polo Club’s 12th store in the countryNew Delhi: Beverly Hills Polo Club under the parent company Apparel Group India Pvt. Ltd. has opened its 12th store in India. The store is...

Brands lure consumers with advance EOSS and greater discounts to liquidate inventories

Is the early onset of End of Season Sales, steep discounts and year-long sales spelling the end of specific defined sales seasons? New Delhi: The pile-up of unsold inventories in warehouses and low business sentiment in stores have not only...

Malls benefit from early ‘end of season’ sales

Shopping centres experienced high footfalls and crowds even during weekdays in the last few days of December with brands announcing their End of Season Sales New Delhi: As 2022 drew to a close, many brands added to the consumers’ festive cheer...
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How Indian coffee consumption patterns are evolving

Rising disposable incomes, globalisation, and the expansion of international coffee chains are driving this transformation, ushering in a new...
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