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Being Human

KW Delhi 6: An essence of ‘freedom shopping’

With a vision to revolutionise the entire real estate sector, KW Group has been creating new benchmark projects to transform the lifestyle of the society and KW Delhi 6, Ghaziabad is one example of this. Located in Rajnagar Extension,...

KW Delhi 6: An essence of ‘freedom shopping’

With a vision to revolutionise the entire real estate sector, KW Group has been creating new benchmark projects to transform the lifestyle of the society and KW Delhi 6, Ghaziabad is one example of this. Located in Rajnagar Extension,...

Scan & Go: Seamless payments, self-checkouts disrupt consumer experience

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

The Great Indian Mall Story: The Rise of the shopping centre industry

The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. Nineteen years later, the number has mushroomed to a whopping 650 malls, enabled by the fact that...

Digital Mall of Asia: Redefining shopping experience in India

Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective.The conflict between online and physical stores is fading, as both the platforms have come...

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is all pervasive today. It has become the go to fashion preference of individuals across all...

Blue to Green: A race towards sustainable denim production

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of youth rebellion to being the forerunner of the global casual wear revolution, denim has traversed an interesting trajectory. Since the...

Payment Checkout Revolution: What are retailers doing for smoother checkout

There is nothing more disappointing than having a customer not return to your store or bombarding you with complains about your product quality. Of the many reasons that people may not return to a store, one of the main...

Manish Mandhana, Managing Director, Being Human

Manish Mandhana Managing Director Being HumanManish Mandhana, a third-generation entrepreneur, is perhaps best known for his leadership of the Being Human clothing brand, which he launched in 2012 in association with Bollywood icon Salman Khan and his charity ‘Being Human –...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers.Last year for...
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Latest News

Skincare brand Asaya secures $1.5 Million in seed funding

The raised funds will be utilised for research and development of products that cater to melanin-specific needs New Delhi: Premium...
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