Being Human

The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. Nineteen years later, the number has mushroomed to a whopping 650 malls, enabled by the fact that...

Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective.The conflict between online and physical stores is fading, as both the platforms have come...

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is all pervasive today. It has become the go to fashion preference of individuals across all...

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of youth rebellion to being the forerunner of the global casual wear revolution, denim has traversed an interesting trajectory. Since the...

There is nothing more disappointing than having a customer not return to your store or bombarding you with complains about your product quality. Of the many reasons that people may not return to a store, one of the main...

Manish Mandhana Managing Director Being HumanManish Mandhana, a third-generation entrepreneur, is perhaps best known for his leadership of the Being Human clothing brand, which he launched in 2012 in association with Bollywood icon Salman Khan and his charity ‘Being Human –...

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers.Last year for...

Being Human – The Salman Khan Foundation has partnered with Mumbai based Style Quotient Jewellery Private Ltd. to introduce Being Human Jewellery’s 1st exclusive franchise store in Chandigarh.Being Human Jewellery’s Franchise store in Chandigarh was inaugurated by Bollywood actor...

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...