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Being Human

The Future of Retail is Phy-gital

2018 promises to be a crucial year for Indian retail. Even as the retail sector welcomes e-commerce with open arms, it is brick-and-mortar which has emerged victorious over the last one year in the country, for after all, while...

Being Human to launch e-commerce website; expand presence in Tier II, III markets

Being Human, is a clothing line with a heart, launched by Salman Khan, India’s A-list cine-star in 2012, globally licensed by The Mandhana Retail Ventures Ltd, has its footprints in over 15 countries with over 600 point-of-sale.Royalties from merchandise...

How grand brand launches pave way for a successful retail journey

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not making this up. This happened at Phoenix Marketcity, Bengaluru. The brand in discussion here is...

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Being Human forays into TN market; opens first store in Chennai

Bollywood superstar Salman Khan's Being Human Clothing operating as the retail division of The Mandhana Industries has forayed in Tamil Nadu market by setting up of its first company outlet store in Chennai.According to a PTI report: The Being...

Domestic and foreign brands that define India’s denim market growth story

The youth-driven denim market promises unmatched value as well as volume growth in the overall Indian apparel market.The market is  projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs...

Casual wear brands that can’t be taken casually

The apparel market size in India in 2016 was estimated to be Rs 2,90,000 crore which is expected to grow at a CAGR of 9.7 per cent to reach Rs 4,66,000 crore and Rs 7,48,000 crore by 2021 and...

10 winterwear brands to keep you warm

The Indian sub-continent is known for its diversity, not just in terms of culture, but also in terms of weather and climatic conditions. The north of India witnesses considerable impact of the winter season from mid-November to mid-January. Though...

Decoding the revolution of casual wear in India

India’s proclivity towards casual wear has exploded over the last few of years. A slew of experts from the fashion business industry discusses the evolution and current footing of the segment in this exclusive feature. Comfort and functionality are the...

Being Human to open 20 new retail stores every year

Being Human, the retail division of Mandhana Industries, which currently has 60 Exclusive Brand Outlets (EBOs), 259 Shop-in-shops (SIS) and presence in 22 states and 68 cities, is planning to open 20 new stores every year. Design Head (Menswear), The...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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