Adidas Originals

Adidas Originals opens its first store in Lucknow at Lulu Mall

The store will feature the latest collection of Adidas Originals including Superstar, Stan Smith, NMD, EQT, Crazy and Forum, among others New Delhi: German sportswear and lifestyle brand Adidas Originals opened its first store in Lucknow, recently. The brand’s latest outlet is located...

Adidas Originals launches new store in Chandigarh’s Elante Mall

adidas Originals, a pioneering sportswear brand for the streets, has launched its second store in Chandigarh’s fashion and shopping hub – Elante Mall. The brand has been consistently investing in efforts to elevate product experience and create innovative brand moments...

adidas Originals launches new store in Chandigarh’s Elante Mall

adidas Originals, a pioneering sportswear brand for the streets, has launched its second store in Chandigarh’s fashion and shopping hub – Elante Mall. The brand has been consistently investing in efforts to elevate product experience and create innovative brand moments...

AJIO.com launches ‘Sneakerhood’

AJIO.com, one of India’s most definitive online destination for the trendiest and freshest fashion, announced the launch of Sneakerhood – a one-stop online store for new and seasoned sneakers and fashion-enthusiasts across the country. Built within the AJIO.com platform, AJIO...

Retail is no longer a store-count game: adidas Brand Activation Director, Amrith Gopinath

With the Centre permitting German sports goods maker adidas to operate fully-owned single-brand retail stores as well as cash-and-carry wholesale business under a single entity in India, the brand – one of the world’s most famous shoemakers – plans...

To Re-Lease or Not to Re-Lease: Understanding the dynamics and nuances

It isn’t uncommon to see new brands or existing brands shuffling space in malls every few months. We speak with experts on the reasons for the same and the results being achieved by this… The Need to Reshuffle Yogeshwar Sharma, CEO...

adidas Originals ‘Fashion Destination Door’ store debuts in India

The pioneering sportswear brand for the streets, adidas Originals has opened its first ever ‘Fashion Destination Door’ format store in Mumbai, India. Located in the heart of one of the city’s most coveted shopping areas on Linking Road, the Fashion...

Kanye West's shoe line with Adidas Originals comes back to India

Hollywood rapper Kanye West and Adidas Originals collaboration brings back the Yeezy Boost 350 with a bold evolution, as the shoe debuts with a flash of colour in India. Redesigned yet true to its roots, the Yeezy Boost 350 V2...

DLF Place, Saket signs up with an array of high street, lifestyle and food brands

DLF Place, Saket - Delhi’s premium lifestyle destination - further strengthens its brand mix with the opening of 14 new brand outlets at the mall. Starting this summer – Adidas Originals, FCUK, Pepe Jeans, Kazo, Pink Island, Poney, Punjabi...

In Conversation with Nic Galway, VP Global Design, Adidas Originals

Looking at its presence in street fashion, Adidas Originals has recently done a lot of things right. What’s the vision behind it? We spoke to the brand’s newly established Vice President of Global Design, Nic Galway, about how to...
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TimeVallée collaborates with Tata CLiQ Luxury to enter India

TimeVallée launches its first-ever digital boutique in India in partnership with Tata CLiQ Luxury  New Delhi: Luxury multi-brand watch boutique...
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