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ABFRL

Reebok opens flagship store in Bengaluru

The new Reebok flagship store at Kammanahalli was inaugurated by Indian track and field athlete O.P. JaishaNew Delhi: Leading athletic footwear and apparel brand Reebok has announced the opening of its new flagship store in Kammanahalli, Bengaluru. The store...

4 critical areas where technology enhances supply chain

Four critical areas where D2C and omnichannel brands can use technology to drive efficiency and customer delightNew Delhi: The supply chain serves as the backbone of every D2C and omnichannel business. Ensuring an efficient supply chain comes with a...

ABFRL posts Rs 200.34 crore loss for Jul-Sept, sales at Rs 2,509.57 crore

ABFRL's total expenses were at Rs 3,500.27 crore in the September quarterNew Delhi: Aditya Birla Fashion and Retail Ltd on Thursday reported a consolidated net loss of Rs 200.34 crore for the second quarter ended September 2023.The company had...

Pantaloons launches ‘Pantaloons OnLoop’, a new tech-enabled store format

The new concept store has smart trial rooms, an endless aisle, and a customisation zone with heat transfer technology as well as options like embroidered badges and customized bag tagsNew Delhi: Aditya Birla Fashion and Retail Ltd.’s leading department store...

Swiss-Asia Holding exits ABFRL, sells entire stake for Rs 207 crore

Swiss-Asia through its affiliate Griffin Growth Fund VCC sold the shares of ABFRL on the NSENew Delhi: Financial services company Swiss-Asia Holding Pte on Wednesday offloaded its entire 1.03 per cent stake in Aditya Birla Fashion and Retail Ltd...

ABFRL launches 60th Tasva store

The new Tasva store is spread across 7,500 sq. ft. and is located on the Boring Road, Patna, Bihar Bengaluru: Continuing its expansion spree, ethnic menswear brand Tasva has launched its 60th store in India in Bihar, a company official wrote...

Scanning the Self-checkout Space

The trend of self-checkouts is fast catching in India. Here’s a look at what’s driving the adoption and who are the front-runnersBengaluru: In the dynamic domain of Indian retail, where a surplus of manpower is readily available, and customers...

Retail Tech Case Study: Super results with Super App for ABFRL

How ABFRL increased its overall revenue by three times through a single appNew Delhi: With a revenue of Rs. 12,418 crore and a retail footprint spanning 10.8 million sq. ft. (as of March 31, 2023), Aditya Birla Fashion and...

Aditya Birla Group launches Louis Philippe brand in UAE, to expand presence in ME region

Besides, Aditya Birla Fashion and Retail Ltd (ABFRL) plans to increase its retail footprint by launching several additional Exclusive Brand Outlets (EBOs) of its brands throughout the Middle East in the near futureNew Delhi: Louis Philippe, a premium menswear...

Aditya Birla in talks to acquire Virat Kohli’s Wrogn brand

Wrogn sells fashion apparel, footwear and accessories for men inspired by cricketer Virat Kohli New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) is in talks with Universal Sportsbiz Pvt. Ltd. (USPL) to acquire Wrogn, a casual brand co-created by...
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Nautica India onboards Ayushmann Khurrana as brand ambassador

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally Bengaluru: E-commerce marketplace Myntra...
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