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ABFRL’s ethnic wear brand Jaypore launches 2 stores in Mumbai

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The newly opened stores are at Oberoi Mall in Goregoan and R City Mall in Ghatkopar

Bengaluru: Aditya Birla Fashion and Retail’s (ABFRL) artisanal lifestyle brand Jaypore launched two new stores in Mumbai, located at Oberoi Mall in Goregoan and R City Mall in Ghatkopar, the company said in a press release on Monday.

While the Oberoi Mall is spread across 1543 sq. ft., the one at R City Mall spans 2214 sq. ft.

“The opening of our two new stores in Oberoi Mall and R City Mall demonstrates Jaypore’s continuous dedication to providing a meticulously curated assortment of ethnic wear, thoughtfully crafted to encapsulate the rich character of Mumbai’s cosmopolitan identity,” Sooraj Bhat, chief executive officer, ethnic business at Aditya Birla Fashion and Retail Ltd.

The new stores offer an array of craft or craft-inspired apparel, jewellery, home accents, and accessories. The collections feature items crafted with techniques such as hand and machine embroidery, block prints, gota, and dori embroidery.

Jaypore hosts more than 30 crafts and curates them on its website along with 26 stores pan India.

ABFRL is the retail arm of Aditya Birla Group and it operates international fashion and lifestyle brands such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, and Galeries Lafayette.

The company has a network of over 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 points of sales in department stores across India.

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