retail branding

The campaign will last five weeks across TV, Digital and below-the-line touchpoints New Delhi: Sheela Foam Ltd. has re-branded its mattress brand Kurlon with a new logo and tagline (Life Banegi Hula Hula) to commemorate the brand’s 60th anniversary, the company...

AI architecture must facilitate an approach that combines the analytical thinking of the left brain with the intuitive approach of the right brainNew Delhi: To keep up with fast-paced technology, businesses need to "future-proof" their AI infrastructure to avoid...

Sreekanth Chetlur, Chief E-commerce Officer, Shoppers Stop speaks to Mannu Mathew, Assistant Editor, IMAGES Group about the almost three-decades-old department store chain’s ongoing e-commerce journey, omnichannel approach, mobile application and much more. Chetlur also points towards the importance of...

This project will introduce 240 new luxury retail and dining options, enhancing the world's most visited shopping and leisure destinationNew Delhi: Dubai-based real estate company Emaar Dubai has announced a massive Rs 3,400 crore (AED 1.5 billion) expansion plan...

The three brewers -- UBL, Brewer Anheuser-Busch InBev (AB InBev) -- which owns brands such as Budweiser, Hoegaarden, and Corona, along with CarlsbergNew Delhi: The Country's leading beer manufacturers United Breweries -- now controlled by Dutch brewing major Heineken,...

Since the beginning of 2024, the company has been experiencing a steady month-over-month growth rate of 15-20%New Delhi: Hyderabad-based footwear brand Neeman’s eyes double revenue at Rs 200 crore this fiscal year, a company top executive told IndiaRetailing.“In FY...

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertisingNew Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...

Only 9% of eCommerce or online users said platforms have enabled an interface to spot sponsored easily or influencer reviews and ratingsNew Delhi: According to survey findings, nearly 56% of online shoppers surveyed by community social media platform LocalCircles...

This includes the concession for duty-free, to be operated by Heinemann, and master concessions for domestic retail and international duty-paid retail, to be operated by BWC ForwardersNew Delhi: Noida International Airport (NIA) has awarded the concession for retail and...

Malls are expanding in size, which is reshaping the consumer dynamics, say industry experts speaking at the Phygital Retail Convention (PRC) 2024Bengaluru: These days, developers are constructing much larger malls, shifting away from traditional transactional shopping centres towards multifaceted...