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Mobile applications drive 80% of the total online revenue: Sreekanth Chetlur, Chief E-commerce Officer, Shoppers Stop

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Mannu Mathew
Mannu Mathew
With over four years of experience, Mannu Mathew specializes in business journalism with a focus on technology, the retail sector, D2C, and E-commerce brands. He is working as the Assistant Editor for India Retailing and Images Retail Magazine.

Sreekanth Chetlur, Chief E-commerce Officer, Shoppers Stop speaks to Mannu Mathew, Assistant Editor, IMAGES Group about the almost three-decades-old department store chain’s ongoing e-commerce journey, omnichannel approach, mobile application and much more. Chetlur also points towards the importance of emerging cutting-edge technologies like GenAI in the area of e-commerce to give a personalised and more pleasing experience to the customers.

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