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6 ways in which D2C Brands are redefining physical stores

From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar storesIn recent years, online-to-offline (O2O) expansions have accelerated with many direct-to-consumer (D2C) brands choosing to open stores for a variety of reasons, ranging...

Meesho is built upon the bedrock of technology: Nilesh Gupta

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

D2C brand Plum forays into baby care segment with Baby Plum

Baby Plum is available both online and offline, including on the brand’s website, key marketplaces like FirstCry and Amazon, and in over 20 exclusive outlets spread across the country, in addition to select multi-brand retail outlets Mumbai: Plum, a vegan...

D2C beauty brand Plum opens 2nd store in Hyderabad

The new outlet is located at Next Galleria Mall, Moosarambagh, Saidabad, Hyderabad Bengaluru: Beauty and skincare brand Plum Goodness has launched its second exclusive store in Hyderabad, the company wrote on social media. The new outlet is located at Next Galleria...

Beauty brand Plum opens outlet in Surat

The new outlet is a part of the brand’s expansion plans to open 100 stores across India Mumbai: D2C vegan beauty brand Plum has opened its latest store at VR Mall, Dumas Road in Surat, Gujarat, a company official announced...

D2C beauty brand Plum plans to open 100 outlets across India

Plum opened its first offline store in New Delhi at Green Park market on 9 March 2023 New Delhi: D2C vegan beauty brand Plum plans to open 100 stores across India, the brand announced in a press release. Plum offers a...

The business of love on Q-commerce

How Q-commerce platforms added cheer to the Valentine’s Day celebrations of its customers New Delhi: In 2015, Indians spent approximately Rs 22,000 crore on Valentine’s Day, as per ASSOCHAM data. Valentine’s day has grown manifolds since then as a celebration...

Plum Goodness opens three exclusive stores in Bengaluru

The three new Plum Goodness stores are situated at Whitefield, RMZ Galleria (Yelahanka), and Bhartiya City (Hebbal) Bengaluru:  Indian cosmetic brand Plum Goodness has opened three new exclusive outlets in Bengaluru on the same day, announced the brand in a LinkedIn...
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Killer Jeans maker KKCL to invest Rs 35 cr in FY25 on capacity expansion, new stores

KKCL had cash of Rs 390 crore in its books and is paying the Rs 166 crore for the...
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