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Myntra FWD

In Focus

Meet the Mind That Built Myntra and Cure.fit — and Is Now Reimagining the Future of AI in Retail, at PRC2025

R S Roy -
Retail icon Mukesh Bansal's latest venture, Nurix.ai aims to redefine how brands interact with consumers in a digital-first world Everyone knows the headlines — the founder of Myntra, the man behind Cure.fit, the serial entrepreneur who's built multiple unicorns. But...
Fashion & Lifestyle

Myntra’s new campaign puts M-Now delivery riders in spotlight with trendy looks

Indiaretailing Bureau -
M-Now is the 30-minute quick delivery service of Myntra launched in December 2024, currently covering Bengaluru Bengaluru: Fashion e-commerce platform Myntra launched a new marketing campaign featuring its M-Now delivery riders, showcasing the latest fashion trends as they zipped through...
Fashion & Lifestyle

Myntra teams up with GetVantage to boost D2C Rising Star initiative

Indiaretailing Bureau -
Through this collaboration, a select group of GetVantage portfolio companies can participate in the initiative and gain access to Myntra’s platform scale, trend-based data, and account management service Bengaluru: Fashion e-commerce platform Myntra has doubled down in supporting select portfolio...
Fashion & Lifestyle

Myntra pilots foray into quick commerce with ‘M-Now’ in select locations of Bengaluru

PTI -
The project, "M-Now," is operational in a few pin codes in Bengaluru and the service will be rolled out to additional locations based on the learnings from the pilot New Delhi: Flipkart-backed lifestyle e-commerce platform Myntra is piloting a quick...
Fashion & Lifestyle

Myntra’s GenZ customer base doubles to 16 million in 2024

PTI -
Myntra is looking forward to adding another 20-25 million GenZ customers in the next couple of years New Delhi: Lifestyle e-commerce platform Myntra on Tuesday said it has doubled its GenZ customer base to 16 million in 2024 from over...
Latest News

Myntra launches Beauty Edit of its Rising Stars programme

Indiaretailing Bureau -
As a part of this programme, the company is planning to onboard around 500 direct-to-consumer (D2C) brands by the end of the year Bengaluru: Fashion and lifestyle e-commerce platform Myntra has launched the Beauty Edit of Myntra Rising Stars programme...
Latest News

Myntra integrates reward points from multiple banks and brands with Twid

Indiaretailing Bureau -
The collaboration allowed customers to leverage loyalty and reward points from various banks and brands, including Intermiles, Payback (now Zillion), TimesPoint, and debit/credit card programs Bengaluru: Fashion and lifestyle e-commerce platform Myntra has partnered with rewards-based payment network Twid to...
Latest News

Myntra expects 20 million users to visit platform during sale

PTI -
The platform expects 1.35 million new customers to shop during the 20th edition of End of Reason Sale New Delhi: Fashion and lifestyle e-commerce platform Myntra on Wednesday said it anticipates 20 million users to visit the platform during its...
Latest News

Nautica India onboards Ayushmann Khurrana as brand ambassador

Indiaretailing Bureau -
Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally Bengaluru: E-commerce marketplace Myntra has onboarded Bollywood actor Ayushmann Khurrana as the brand ambassador for the American lifestyle brand, Nautica in India, the e-tailer...
Latest News

Myntra Rising Stars programme onboards Urban Monkey

Indiaretailing Bureau -
Urban Monkey will offer over 170 styles on Myntra, across categories like apparel and accessories Bengaluru: E-commerce marketplace Myntra’s Rising Stars, an initiative aimed at boosting made-in-India direct to consumer (D2C) brands, has onboarded streetwear brand Urban Monkey, the e-tailer said...
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In FocusDisha Shah -

Why consumers continue to adhere to traditional preferences in jewellery buying

While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery The Indian Jewellery...
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