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Manjula Tiwari

The changing paradigm of women’s ethnic wear in India

India boasts of a rich and ancient textile and clothing heritage that has continued to evolve through time. While the nation is taking big strides towards modernization, its citizens are still traditionalists at heart, especially when it comes to...

What Women Want: Western wear that’s trendy, yet comfortable

India is home to nearly 1.2 billion people, of which 48.5 percent are women. Out of this, 48.1 percent live in urban areas. A large chunk of this comprises of working women, who have a sizeable disposal income which...

Western wear market makes up India’s new social fabric

Western wear is one of the fastest growing categories in the retail industry that attracts consumer across demographics. Western wear is a clothing style derived from 19th century American old west region. It broadly comprises jeans, t-shirts and jackets...

Manjula Tiwari, CEO, Future Style Lab

Manjula Tiwari, is an experienced retailer and brand professional in the field of fashion and lifestyle. She has held key leadership positions, building brands and retail businesses in the 23 years of her career in the industry.Having worked closely...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

Karl Lagerfeld announces collaboration with Cover Story to launch womenswear collection in India

Karl Lagerfeld and Cover Story, the international fast-fashion label from Future Group, will introduce a special-edition collection of women’s ready-to-wear and accessories for FW19 and SS20, exclusively in India.Available at select Cover Story stores across the country, the collection...

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision maker, able and skilled worker.In a country riddled with gender stereotypes, here is a look at women entrepreneurs who are...

Ancestry opens first store in Kolkata

The newest brand from Future Style Lab, Ancestry, which launched its maiden store in the capital city in May, has recently opened its first store in Kolkata, South City Mall. The brand, which presents a contemporary take on traditional...

Cover Story to launch accessories line soon; eyes 100 doors by end 2018

Kishore Biyani-led Future Retail launched fast fashion brand Cover Story almost two-and-half years back with an aim to take international brands like Zara and H&M head on.The company then proceeded to set up a design house based out of...

Ancestry expands retail presence; opens store in Noida

The newest brand from Future Style Lab, Ancestry, which launched its maiden store in the capital city in May, has recently opened its first store in Noida, at Mall of India. The brand, which presents a contemporary take on...
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From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better...
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