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Manjula Tiwari

Kishore Biyani launches first standalone Cover Story store in Mumbai

On Monday, Cover Story, a fast fashion brand by Kishore Biyani’s Future Style Lab, a wholly-owned subsidiary of the Future Group, opened its first standalone store in Infiniti mall in Malad, a suburb in Mumbai. The 1,000 square foot...

Kishore Biyani's Cover Story ready to take on Zara, H&M

Kishore Biyani-led Future Retail is all set to launch its first exclusive brand outlet (EBO) for women's fast fashion next month. The brand has been named Cover Story and aims to take international brands like Zara and H&M head on. Says CEO...

The next ‘unicorns’ working with fashion

The retail industry in India is worth $600 billion and it’s one of the fastest growing markets in the world. However, shopping habits are changing. More customers are shopping online mostly for the ease and convenience it provides. For brick-and-mortar...

Future Style Lab to introduce women-focused fast fashion brand

Kishore Biyani led Future Style Lab will soon be unveiling their new women-focused fast fashion brand, Cover Story that will be translating catwalk trends into store within 4 to 6 weeks. CEO, Future Style Lab, Manjula Tiwari says, “We will...

Partial excise rollback fails to bring relief

Referring to the 10 per cent excise levy on the branded apparel, Finance Minister Pranab Mukherjee has now proposed a revised 10 per cent excise duty on 45 per cent of the MRP for all the branded apparel, instead...

Customer-centric retailers roll the dice

“Rather than trying to fit the world to our business model, we need to fit the business model to the real world that exists,” comments Devangshu Dutta, chief executive of Third Eyesight. At present, in the midst of a...

Esprit to open 25-30 stores in three yrs

Global lifestyle brand Esprit plans to open 25-30 stores in the next three years to strengthen its presence in the country."All expansion plans are on track despite the slowdown. India is a major focus for us and we expect...

WOW! The element of [pleasant] surprises

There is a compelling argument for retail theatrics. At a time when the four Ps of marketing – Product, Price, Placement and Promotion – seem inadequate in influencing an increasing demanding customer, retailers need to constantly create differentiation to...

Esprit to expand in 21 cities with 100 stores by 2011

Madura Garments promoted global high-end brand ‘Esprit’, a retailer in multiple product categories, has announced opening of around 100 stores across 21 Indian cities over the next three years, up from its current nine-city presence.Speaking to media on the...

Esprit to expand ops

With an investment of about Rs 60 crore, Esprit, the premium fashion brand marketed by Madura Garments, plans to add around 25 outlets to its present network of 34 by the end of this year.“The company touched breakeven point...
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