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Ferns N Petals

Valentine’s Day 2024: Brands bet big on the business of love

As Valentine’s Day 2024 fever catches up, brands expect a 25%-300% growth in revenue or salesBengaluru: Encouraged by robust growth during V-Day last year, leading brands across categories are looking forward to their Valentine’s season becoming more special this year with...

The evolution of voice commerce

How voice shopping has evolved with time and advances in technology and how retailers are using it to personalise experiences New Delhi: “Ok Google, where can I find the best phones near me,” or “Ok Google, show me red tees...

Need for Speed: Why latency matters in e-commerce

Slow websites and apps can lead to customer dissatisfaction, lost sales and revenue, and a drop in search engine optimisation (SEO) rankings New Delhi: With 5G becoming a reality and 6G infrastructure in the works, speed has become an important...

The Green Revolution in Retail

A look at the different initiatives taken by players in the retail ecosystem to reduce their carbon footprint New Delhi: The retail industry accounts for over 25% of carbon emissions with a majority of this occurring in the retail value...

Gifting brand FNP appoints Nitish Saxena as Head Brand Marketing

Saxena has been associated with fintech brands with his last role being the head of brand at a fintech startup, Cheq New Delhi: Indian gifting brand, FNP (formerly Ferns N Petals) has announced the appointment of Nitish Saxena as Head-Brand...

What’s on offer this festive season

Retailers and brands across categories are expecting a bumper festive season riding on the various attractive offers from their and positive customer sentiment By: Nehal Gautam, Anagha R Ratna, Abhisar Narula New Delhi: Retailers across India are gearing up for an...

This Diwali, FNP eyes 60% revenue from corporate gifting

For FNP, the B2B gifting segment is already strong posting a year-on-year growth of around 40%New Delhi: Gifting brand FNP (Ferns N Petals) is forecasting strong growth in its corporate gifting business this Diwali, the brand said in a release...

Ferns N Petals appoints Shwetabh Mishra as DGM for supply chain management

Mishra brings an experience of over 14 years to FNP along with leadership knowledge in operations planning, experience in managing complex logistics networks and optimizing supply chain logisticsNew Delhi: Gifting company Ferns N Petals (FNP) has appointed Shwetabh Mishra as...

The business of love on Q-commerce

How Q-commerce platforms added cheer to the Valentine’s Day celebrations of its customers New Delhi: In 2015, Indians spent approximately Rs 22,000 crore on Valentine’s Day, as per ASSOCHAM data. Valentine’s day has grown manifolds since then as a celebration...

Budget 2023: What Pawan Gadia of Ferns N Petals Expects

A flat tax rate for online gifts, a reduction in GST on bakery products, and more money in the hands of the consumer, Pawan Gadia, Global CEO, Ferns N Petals shares his Budget 2023 wishlistOver the years, the business...
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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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