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How Premium Brands are Redefining Customer Experiences

 It is not just about offering high-quality products anymore; brands are now aiming to build deeper, more meaningful connections with their customersLuxury retail has seen a major shift in recent years. As technology advances and consumer preferences change, premium...

Phygital Futures: RetailGPT’s Role in Elevating Retail Ecosystem

This GenAI-driven platform leverages sophisticated artificial intelligence to personalise shopping experiences, making them more engaging and intuitiveAs the retail landscape rapidly evolves, the fusion of physical and digital commerce—termed 'phygital'—is becoming increasingly crucial. RetailGPT, developed by Pathfinder, is at...

Sreekanth Chetlur leaves Shoppers Stop, joins Saudi based Nice as Chief Ecommerce & Marketplace Officer

Chetlur will be starting his new role todayNew Delhi: Retail marketplace and e-commerce expert Sreekanth Chetlur leaves Mumbai-based department store chain Shoppers Stop and joins Kingdom of Saudi Arabia-based United Homeware Company - Nice, a homeware brand as its...

The phygital route to enhanced customer loyalty

When customers know they can rely on a brand to deliver a consistent and satisfying experience everywhere, they are more likely to return, recommend the brand to others, and develop a deeper, long-term connection with itIn an age where...

Libas partners with GoKwik to improve D2C customer experience

Through this collaboration, Libas aims to enhance its D2C contribution to its revenue and carve an omnichannel growth path New Delhi: Leading ethnic fashion brand Libas has entered into a strategic partnership with GoKwik, an e-commerce enabler to expand its...

Asus launches an exclusive store in Gurugram

It is the brand's second exclusive store in Gurugram and eighth in Haryana New Delhi: Taiwanese tech company Asus has launched its new exclusive store in Gurugram, Haryana, the company announced in a press release on Monday. The new store...

The Sleep Company: Revolutionizing comfort

The brand started as a digital native but has now expanded its market reach offline too with an expansive store presence across IndiaBengaluru: Just selling good mattresses seems like a passe when it comes to The Sleep Company and...

Parle Products collaborates with IBM to drive digital transformation using cloud and AI

Since its first association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM ConsultingBengaluru: Indian food processing company Parle Products has expanded its collaboration with tech company...

Le Marche to open supermarket at Ikea’s Gurugram mall

Le Marche supermarket will occupy an area of 2,676 sqm at Lykli Gurugram, scheduled to open in late 2025New Delhi: IKEA’s sister concern Ingka Centres and supermarket chain Le Marche have announced the signing of the agreement to open...

Tira onboards Kareena Kapoor Khan, Kiara Advani & Suhana Khan as faces of the campaign #ForEveryYou

#ForEveryYou campaign will be seen across media channels including TV, outdoor, print, digital, events, in-store activations and on-ground activities in the coming monthsNew Delhi: Reliance Retail that recently launched omnichannel beauty retail platform Tira, announced the launch of its...
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Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru

Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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