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What makes Indians loyal to a brand

What makes Indians loyal to a brand

Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in...
video

How to Predict the ‘Buy Button’ in Consumers’ Mind

Ganesh Subramanian, Founder and CEO, Stylumia on how technological advances can help retailers understand and predict the seemingly unpredictable...
Putting consumer at the heart of business

Putting consumer at the heart of business

The aim of this white paper is to provide a framework for megatrend analysis, exploring what a megatrend is,...
The changing consumer landscape in India

The changing consumer landscape in India

Robust economic growth and rising household incomes in India are expected to take consumer spending to US $3.6 trillion...

Office Depots new refurbished site for US

First time in past two years Office Depot has refurbished its website, and has relaunched it without much fanfare....