Consumer
Research
What makes Indians loyal to a brand
IANS -
Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in India, says a new study.The survey by KPMG revealed that 47 percent Indian consumers remain loyal to a favourite brand...
Retail
How to Predict the ‘Buy Button’ in Consumers’ Mind
Ganesh Subramanian, Founder and CEO, Stylumia on how technological advances can help retailers understand and predict the seemingly unpredictable consumer behaviour...
Research
Putting consumer at the heart of business
The aim of this white paper is to provide a framework for megatrend analysis, exploring what a megatrend is, how to identify one and what drives them.Our case studies will help manufacturers and retailers identify the benefits of incorporating...
Fashion & Lifestyle
The changing consumer landscape in India
Robust economic growth and rising household incomes in India are expected to take consumer spending to US $3.6 trillion by 2020, with the maximum consumer spend likely to occur in the food, household, and transport and communication segments.
The Indian...
Retail
Office Depots new refurbished site for US
First time in past two years Office Depot has refurbished its website, and has relaunched it without much fanfare. The site will enable Office Depot to carry out new reporting and analytics on its consumer interface. The new design...
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Latest News
The Indian Beverage Industry Has Transformed To ”Made in India” for The World
Mr Kunal VasudevaThe sector also offers direct and indirect employment to a staggering 79 lakh individuals in IndiaNew Delhi:...
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