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Aditya Birla Fashion and Retail Limited

ABFRL’s Louis Philippe, Peter England enter Mauritius

The brands have opened their first exclusive stores in the Republic of Mauritius in partnership with Jetha TulsidasNew Delhi: Aditya Birla Fashion and Retail Limited’s (ABFRL) menswear brands Louis Phillippe and Peter England have opened their exclusive stores in the...

ABFRL’s ethnic wear brand Jaypore opens store in Dwarka, Delhi

The new Jaypore store will offer handcrafted apparel for both men and women, along with home décor, jewellery, and accessoriesNew Delhi: Lifestyle brand Jaypore, from Aditya Birla Fashion and Retail Limited (ABFRL), announced on Wednesday the opening of its...

TMRW House of Brands invests Rs 155 crore in casual wear brand The Indian Garage Co.

With the support of the Aditya Birla Group venture, The Indian Garage Co. aims to reach Rs1500 crore in the next 5 years Bengaluru: TMRW House of Brands, an Aditya Birla Group venture, has expanded its portfolio of brands with a partnership with...

ABFRL launches 60th Tasva store

The new Tasva store is spread across 7,500 sq. ft. and is located on the Boring Road, Patna, Bihar Bengaluru: Continuing its expansion spree, ethnic menswear brand Tasva has launched its 60th store in India in Bihar, a company official wrote...

Aditya Birla Fashion to raise Rs 750 crore

The company will raise funds on a private placement basisNew Delhi: Aditya Birla Fashion and Retail plans to raise Rs 750 crore on or after September 4 through debt bonds, the company said on Thursday.The company will raise funds...

Reebok opens store at Lulu Mall, Lucknow

The store was inaugurated by Bollywood celebrity Malaika Arora and it is offering Reebok’s signature collections in running, training, walking and lifestyle New Delhi: Sports footwear and apparel brand Reebok opened its latest store at Lulu Mall in Lucknow. The store...

Tasva opens its 2nd store in Ahmedabad

Spread across 5,300 sq. ft., the store is located at CG road in Ahmedabad and is the brand's second store in the city Mumbai: Menswear brand, Tasva has opened its latest store in Ahmedabad in Gujarat on CG Road, a...

Transparency leads to consumer trust: Industry experts

Leading fashion retailers discussed the importance of transparent supply chains at the 22nd India Fashion Forum in Bengaluru Bengaluru: Supply chain transparency is critical to making it an industry norm. Consumers are worried about product quality, safety, ethics, and environmental impact...

ABFRL launches a new American Eagle outlet in Calicut, Kerala

The new store is located at Hilite Mall, Kozhikode Bypass, Poovangal Bengaluru: Lifestyle brand American Eagle opened a new store at Hilite Mall, Calicut, Marx Marcus, business development manager at Aditya Birla Fashion and Retail Ltd. (ABFRL) announced in a LinkedIn post. The...

Peter England launches ‘The Antiviral* Linen Project’

Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, unveiled its new spring summer clothing line “The Antiviral Linen Project”. The brand has launched this collection through a refreshing campaign with the tagline ‘Easy...
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India to get an unmanned, cashierless store. And it’s in Pune

The grab-and-go convenience store is being launched by a bunch of 28-year-oldsMumbai: On 1 May as the world celebrates...
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