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Louis Philippe opens new store at Viviana Mall, Mumbai

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Spread across 5500 sq. ft. on the ground floor, it is India’s largest mall store of Louis Philippe

Mumbai: Louis Philippe, menswear brand from Aditya Birla Fashion and Retail Ltd. (ABFRL) has launched its largest store in a mall in India at the Viviana Mall in Mumbai. Spread across 5,500 sq. ft. the store is located on the ground floor of the mall a representative of the company announced on social media.

“India’s most loved menswear brand Louis Philippe has set another benchmark. Proudly presenting India’s largest mall store of Louis Philippe that got launched today at Viviana mall, Mumbai. The store is spread across 5500 sq. ft. on the ground floor,” stated Vivek Shrivastava, head of business development (Malls)-ABFRL, on LinkedIn.

The Louis Philippe collection comprises formal/ semi-formal shirts, suits, wedding collections, trousers, T-shirts, footwear and accessories.

ABFRL is a fashion retail company owned by the Indian multinational conglomerate Aditya Birla Group. Apart from Louis Philippe, other brands of ABFRL include Van Heusen, Allen Solly, Peter England and Pantaloons. Its international brand portfolio includes The Collective, Ralph Lauren, Ted Baker, Fred Perry, Forever 21, American Eagle, Hackett London, Simon Carter, and Reebok. ABFRL has a network of over 3468 stores and is present across more than 28,590 multi-brand outlets.

Vishak Kumar, chief executive officer, Madura Fashion and Lifestyle (ABFRL) recently discussed the secrets behind running profitable brands, consumption patterns and his take on India’s growth story at India Fashion Forum 2023. Read it here.

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