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When the Light is Right: The importance of lighting in retail

American photographer Aaron Rose was famously quoted saying: “In the right light, at the right time, everything is extraordinary.”...
Indian online Kidswear Market: Comes out of infancy stage, registers growth

Indian Online Kidswear Market: Comes out of infancy stage, registers growth

Fathom this - e-commerce marketplace fashion player Myntra has more than 400+ kidswear brands listed on their portal. Amazon...

The Changing Face of Indian Malls: From shopping destinations to community...

What goes into making of a perfect mall? Is it mall design, location, brand mix, zoning, ambiance, great F&B...
Food Courts: The new shopping centre anchors

Food Courts: The new shopping centre anchors

What brings a shopper to malls? Great brands, excellent ambience, family entertainment zones? While it’s true that all of...
Technology: Opening new avenues for shopping centres

Technology: Opening new avenues for shopping centres

The dynamics of the Indian retail industry are rapidly changing post liberalisation. The industry, which was once dominated by...
The Year That Was: Customer-centricity key to shopping mall success

The Year That Was: Customer-centricity key to shopping mall success

Shopping malls are the lifeline of the modern retail industry. The great Indian shopping mall boom began innocuously enough...

Visual Merchandising: A tool to help brands get noticed in malls

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who...

Indian Malls: Selling experiences to engage consumers

Shopping centres encapsulate a robust holistic experience of entertainment, food, shopping, and leisure. They are no longer looked upon...

Malls awe visitors with installations that are works of art

When Henri Matisse was quoted saying ‘Creativity takes courage’, perhaps he was foreseeing the efforts that would go into...

From Copper Coins to Mobile Apps: The evolution & success of...

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can...