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Linen Club from Aditya Birla Group unveils new brand identity and logo

Linen Club unveils new brand identity and logo

Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its new brand...
Pandemic has altered consumer psyche permanently

Pandemic has altered consumer psyche permanently: Liva

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association...
Ushering in a New Technological Era: Retail industry goes contactless in COVID times

Ushering in a New Technological Era: Retail industry goes contactless in...

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home...
Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable

Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making...

Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion...
More Retail appoints Vinod Nambiar as MD

More Retail appoints Vinod Nambiar as MD

Samara Capital-Amazon owned food and grocery retail chain More Retail appointed Vinod Nambiar as Managing Director.Prior to joining More...
D Shivakumar, Group Executive President - Strategy and Business Development, Aditya Birla Group

D Shivakumar, Group Executive President – Strategy and Business Development, Aditya...

Shivkumar or Shiv as he is popularly known is currently Group executive president at Aditya Birla group for strategy...
Liva launches LAPF Studio in Jaipur

LIVA launches LAPF Studio in Jaipur; fluid fashion enters the women’s-wear...

The US$ 48.3 billion Aditya Birla Group’s leading fashion ingredient brand Liva on Thursday inaugurated a state- of- the-...

East India: Evolving into a brand conscious, product savvy retail sector

The East Indian retail market has been on a growth trajectory since the evolution of new Millennials population. Analysts...

Saree Affair: India’s relationship with the whole nine yards

The saree is a wonder in itself. It’s unarguably one of ancient most form of apparel known to humankind,...
Linen Club aims Rs 1,500 crore business by 2024; to add 200 stores

Linen Club aims Rs 1,500 crore business by 2024; to add...

Jaya Shree Textiles' fabric brand Linen Club expects to double its business to Rs 1,500 crore and add 200...