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A Brand-first, Omnichannel Strategy is Our Key Differentiator: Gopal Asthana, Tata CLiQ

Gopal Asthana, Chief Executive Officer, Tata CLiQ on the brand’s strategies, approach to technology, personalisation, sustainability and moreFashion & Lifestyle e-commerce platform Tata CLiQ by Tata Group has come a long way since it started in 2016 as a...

Retail sector set for 10-13% growth in 2024

Network expansion, a strong uptick in demand for premium brands, increasing traction for value brands in smaller cities and general elections will be among the key drivers for the retail sector, which is also moving from being just a...

Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

‘Retail in the metaverse: Ready, set, engage’ by Brillio

The report elaborates on how metaverse-related technologies are reshaping the retail landscape and how brands and stores can drive sales in virtual worlds ‘Retail in the metaverse: Ready, set, engage’ report by technology consulting company Brillio elaborates on how metaverse-related...

Top five virtual fashion influencers to follow in 2023

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

How digital technology is enhancing visual merchandising

How technology is being used in visual merchandising for a range of benefits from getting insights into the most popular products, their ideal placement inside the store to assessing the nature of footfall, dwell time and purchase history By Sunil...

5 tenets of people-centric retail design

Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truthsToday, experiential design is a...

How beauty industry is using tech to transform experience

How beauty and personal care biggies are turning to technology to offer delightful, personalised and sustainable solutions and experiences and what’s driving this shift Bengaluru: Flipkart is launching a virtual try-on feature for beauty products. The Tata Group is planning...

Logistics constraints and product non-availability will be a thing of the past, thanks to technology, say experts at ICS 2022

Internet Commerce Summit 2022 concluded with experts, business leaders and technocrats agreeing that technology will make technology supply chain issues and product fulfilment snags history Bengaluru: Technology has emerged as a key factor to get rid of supply constraints and even...

Companies need to begin digital transformation now to survive in the new world

Amid the slow recovery of COVID-19, it may be tempting for companies to stick with what is comfortable and delay ambitious digital transformation projects until more stable times. However, leading data and analytics company GlobalData notes that this would...
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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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