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VR and robotics are vital solutions in FMCG to boost consumer trust during COVID-19

Manufacturers should explore new smart and connected solutions for purchasing, packaging and delivery to keep up engagement with the third of consumers worldwide (32%) that claim digital advancement often/always influences their product choices during lockdown, according to GlobalData, a leading data and analytics company. GlobalData’s latest report, “COVID-19 Case Study: Technology...

New Retail: A Game changer in the retail fraternity and a boon to the new tech-savvy customers

A lucid vision of how technology could impact the retail landscape in the near future was visible when both online and offline retailers started embracing the meaningful improvements technology was bringing in. The progress of the digital native population...

5 retailers who are turning virtual reality into reality

Virtual reality, largely touted as the future of retail is a phenomenon wherein brands create fully immersive, contextual experiences that reach beyond existing physical and digital channels. This new – and fantastically, almost real, and tailored – shopping experience...

The Beer Café introduces augmented reality via Blippar app

The Beer Café, one of India’s leading alco-bev service chain, has associated with London-based Blippar, an image recognition and augmented reality platform, to help its consumers know their beer better. Using Blippar App, one can turn any static bottle ON,...

LeEco to launch e-commerce platform, LeMall in India

Within few months of its Indian launch, the Chinese Internet and ecosystem conglomerate LeEco is all set to unveil its e-commerce platform -- LeMall-- in India. According to the company's twitter page, the company will unveil its official e-commerce platform(LeMall)...

5 technologies that Indian retailers must adopt from the West

It's all about the consumers, silly! Technology is revolutionizing the way shoppers select their merchandise in a store. Be it smart fitting rooms which give suggestions based on customer's preferences or be it iPads in store that allow customers to...
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Bisleri International teams up with Gauri Khan to launch limited edition sparkling water

The limited-edition bottle will be available in select channels and markets across the countryBengaluru: Packaged drinking water company Bisleri...
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