SHEIN

India continues to be a favoured market for international brands owing to its huge retail potential. Here we list four brands that had earlier exited the country but are now staging a comeback, drawn by the promise of growth Mumbai: India...

The Indian government has approved the Reliance Retail - Shein partnership which covers sourcing, manufacture, and retail of Shein productsNew Delhi: Two years after the app of Chinese fashion giant Shein was banned in India, Reliance Retail is all...

Like all things American, Black Friday madness that began after Thanksgiving Thursday took over the Indian shoppers as several online players as well as offline stores on Friday jumped on the bandwagon to boost sales and add new customers...

The current state of fashion in India is dynamic, disruptions are common, and people are no longer scared to experiment. One fashion genre which is changing the way people look dress is streetwear. This genus is all about a...

E-commerce sites or apps available for download in India must have a registered business entity in the country, according to latest draft e-commerce policy, which also proposes regulation of cross-border flow of data collected by sector players in India.According...

India is one of the main markets of focus for China's major cross-border e-commerce players due to high potential for economic growth, according to a report on Sunday.Five of the top 10 best performing cross-border e-commerce Chinese apps in...