Google News
spot_img

Saurabh Singh

Jackets: Exploring an emerging market

Over the years, jackets have evolved parallel to the preferences of the modern Indian consumer. In contrast to times gone by, modern jackets are bulk-free and comfortable, with multi-utility features which make them the numero uno choice among all...

Indian market warms up to stylish sweatshirts and hoodies

Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and self-expression throughout the world. While these hooded garments have been in use since the late 1930s, they have been successful...

Men’s Western Wear Market evolving rapidly in India

The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s purchases were need based. However, the tables have turned now as an increasing number of...

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is all pervasive today. It has become the go to fashion preference of individuals across all...

Athleisure: Riding high on innovation and trends

When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga and meditation programmes including daily nutrition charts – it was highly anticipated by fitness freaks all over India. Shilpa’s fitness...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

The impact of fast-fashion on the shirts market

Gone are the days when a shirt was only formal or work attire, simple and designed with a cookie-cutter approach. Today, with a plethora of designs and styles options available, it’s no less than a fashion statement for all...

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the remaining 6 percent constituted by the women’s shirts market, which is growing twice as fast...

Indian Knitwear Market: Present and the future trends

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth.The augmenting popularity of...

Being Human to launch e-commerce website; expand presence in Tier II, III markets

Being Human, is a clothing line with a heart, launched by Salman Khan, India’s A-list cine-star in 2012, globally licensed by The Mandhana Retail Ventures Ltd, has its footprints in over 15 countries with over 600 point-of-sale.Royalties from merchandise...
- Advertisement -

Latest News

U.S. Polo Assn. onboards Maharaja Sawai Padmanabh Singh of Jaipur, India as global brand ambassador

Singh will be outfitted in U S Polo Assn. apparel and performance gear both on and off the field, ...
- Advertisement -

Login to your account below

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.