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Jackets: Exploring an emerging market

Over the years, jackets have evolved parallel to the preferences of the modern Indian consumer. In contrast to times...

Indian market warms up to stylish sweatshirts and hoodies

Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and...
Men's Western Wear Market: Evolving rapidly in India

Men’s Western Wear Market evolving rapidly in India

The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more...
The dynamics of Indian denim market

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small...

Athleisure: Riding high on innovation and trends

When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed...

The impact of fast-fashion on the shirts market

Gone are the days when a shirt was only formal or work attire, simple and designed with a cookie-cutter...
Why retailers are betting big on the Indian shirts market

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the...
Indian Knitwear Market: Present and the future trends

Indian Knitwear Market: Present and the future trends

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating...
Being Human to launch e-commerce website; expand presence in Tier II, III markets

Being Human to launch e-commerce website; expand presence in Tier II,...

Being Human, is a clothing line with a heart, launched by Salman Khan, India’s A-list cine-star in 2012, globally...