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The coming of age of kidswear retail in India

The coming of age of kidswear retail in India

Kids’ dressing habits in India have witnessed a paradigm shift. What used to be regular, basic outfi ts a...

In The Shopper’s Shoes: When retail bosses turn consumers

The principal goal of any business, primarily retail, is to attract and retain customers. A steady flow of new...
Real Life Case Studies: How visual merchandising raked in revenue

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because...
Visual Merchandising: Basics of getting it right

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a...
Pepe Jeans India to open 50 exclusive brand outlets soon

Pepe Jeans India to open 50 exclusive brand outlets soon

Denim and casual wear major Pepe Jeans London has decided to open 50 EBOs to strengthen its retailing footprint in India....
Pepe Jeans to expand retail presence; to open 50 stores in India this year

Pepe Jeans to expand retail presence; to open 50 stores in...

Global denim and casual wear brand Pepe Jeans will step up its presence in the country by opening 50...
Pepe Jeans India appoints Sartaj Mehta as Vice-President, Design

Pepe Jeans India appoints Sartaj Mehta as Vice-President, Design

Pepe Jeans India has appointed Sartaj Singh Mehta as Vice-President, Design. Sartaj Mehta brings with him over two decades...

India’s proportion of digital buyers set to double by 2020

India's proportion of digital buyers (people who buy online) among the urban fashion shoppers is set to double to...

Opinion Poll Result
Both online & offline will win the game in the Indian...

Even as majority of the brick-and-mortar retailers in India have already dived into the lucrative, but challenging, world of e-commerce - either...