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Nykaa launches two international cult beauty brands: Virtue and Versed

Virtue is a North Carolina-based hair care brand while Versed is a Los Angeles-based vegan skincare brand Bengaluru: Homegrown beauty retailer Nykaa has launched two new cult beauty brands, Virtue and Versed on its platform, the company said in a press...

6 digital-first brands that went physical

These offline brands took the offline route to expand and reach a wider customer base Mumbai: While online offers convenience, offline offers experience and today’s consumers want both, compelling several digital-first brands to transition into the physical world. According to a 2022...

Venu Nair’s Quest to Reinvent the Shoppers Stop Mojo

Under the leadership of its managing director Venu Nair, India’s first department store chain Shoppers Stop is reinventing itself once again with a focus on beauty and private labels along with a host of other initiatives. The question is,...

Mensa Brands’ Ishin onboards Bhumi Pednekar as brand ambassador

Pednekar unveiled Ishin’s new collection titled Rumi which will be available on Ishin's official website (ishinfashions.com) and other e-commerce marketplaces such as Myntra Bengaluru: Women’s ethnic wear brand Ishin, owned by e-commerce aggregator platform Mensa Brands, has onboarded Bollywood actor Bhumi Pednekar...

Rare Rabbit opens store in Ranchi

Rare Rabbit also retails from its e-commerce website The House of Rare as well as other online marketplacesNew Delhi: Omni-channel menswear brand Rare Rabbit has opened its latest outlet at Mall of Ranchi in Jharkhand, a company official announced on...

Upsilon launches first retail store in Ahmedabad

The new Upsilon store is located at the Sardar Vallabhbhai Patel International Airport Mumbai: Upsilon, a premium D2C perfume brand, has opened its first retail store in Ahmedabad, Gujarat, the company announced in a press release on Thursday. The new store is...

Louis Stitch enters the offline space with its first store

The brand recently secured Rs10 crore in the Pre-Series A Funding round from family offices of Ankit Goel (Space World Group) and Ajay Bijli’s Family Office company (ATC Corp) Mumbai: Premium men’s fashion brand Louis Stitch has joined the host of...

Mensa Brands joins ONDC network with 3 portfolio brands

The three brands include men’s lifestyle brand Villain, jewellery brand Priyaasi and peanut butter brand MyFitness Bengaluru: E-commerce aggregator platform Mensa Brands has integrated with the open network for digital commerce (ONDC) with its portfolio brands Villain, MyFitness and Priyaasi, the...

Retail Trends: 5 Companies using AI/AR tools to enhance customer experience

These market leaders have managed to leverage the power of artificial intelligence (AI) and augmented reality (AR) to create market differentiation and delight customers New Delhi: Artificial Intelligence (AI) powered augmented reality (AR) systems use deep neural networks to enhance...

Nykaa CEO Falguni Nayar steps in to guide marketing function directly post resignation of CMO

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six monthsNew Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...
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Hong’s kitchen opens new outlet at Delhi’s Rohini

Hong’s Kitchen embarked on its presence in Delhi’s Unity One Mall located at CBD Shahdara and Omaxe Chowk in...
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