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From Bags to Sneakers: boAt’s fun new campaign features Shalini Passi, Vijay Varma

Indiaretailing Bureau -
boAt, one of India’s largest audio and wearables brand, is solving one of life’s most frustrating problems—losing important objects! In its latest campaign, boAt takes a fun and exaggerated approach to highlight the primary use case of its smart...
Latest News

Apparel Group’s Aldo continues partnership with Janhvi Kapoor and Aditya Roy Kapur

Indiaretailing Bureau -
The company also unveiled its Spring '24 collection featuring the celebrities Bengaluru: UAE-based fashion and retail conglomerate Apparel Group is continuing its partnership with the Bollywood actresses Janhvi Kapoor and Aditya Roy Kapur for its footwear and accessories brand Aldo, the...
Latest News

Fashion-tech platform LehLah launches campaign featuring Athiya Shetty

Indiaretailing Bureau -
The campaign will feature garment pieces from Shetty's personal wardrobe exclusively on its app, granting access for users Bengaluru: Fashion-tech platform LehLah has collaborated with Bollywood actress Athiya Shetty to launch a campaign titled 'Your Closet’, the company said in...
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Ramraj Cotton ropes in ‘Kantara’ star Rishabh Shetty as its brand ambassador

PTI -
The actor who shot to fame after the 2022 Kannada flick Kantara would be the new face and brand ambassador of Ramraj dhotis, shirts, and kurtas New Delhi:  Manufacturers and suppliers of cotton, silk, and linen shirts under popular brand...
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Ram Charan is Manyavar’s new brand ambassador

Indiaretailing Bureau -
Actor Ram Charan will be seen in the new campaign of Manyavar named #TaiyaarHokarAiye marking the onset of the wedding and festive season Bengaluru: Men’s ethnic wear brand Manyavar has signed Indian actor Ram Charan as its new brand ambassador. Under...
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Fashion brand Lee launches new brand campaign with rapper King

Indiaretailing Bureau -
The new campaign is built around multiple ad films starring the rapper which reiterate the brand image while building on the rapper’s youthful image Bengaluru: American denim and casual apparel brand Lee has launched its new festive season campaign titled...
Fashion & Lifestyle

Bata launches India’s first AI-powered visual merchandising app

Anagha R Ratna -
Launched in June 2023, the new app is equipped with core visual merchandising and retail deployment management facilities Bengaluru: Multinational footwear retailer Bata has launched India’s first visual merchandising app powered by AI (artificial intelligence), a top company official wrote on social...
Fashion & Lifestyle

Ten brands trying to capitalize on the Barbie Mania

Anagha R Ratna -
Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...
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Cult.Sport partners with GoKwik to offer safe COD service

Indiaretailing Bureau -
The goal of the partnership with GoKwik is to further strengthen Cult.Sport's presence in remote towns and cities of India where COD is a preferred mode of payment New Delhi: Sports-first D2C brand Cult.Sport partnered with eCommerce enabler GoKwik to expand cash-on-delivery...
Beauty & Wellness

JOY Personal Care launches #JustEmpowerOne campaign for Acid Attack Survivors

Bhavishya Bir -
For every click of support on its campaign microsite, Joy will donate Rs.1 towards the empowerment of acid attack survivors Mumbai: Joy Personal Care, a homegrown, Indian skincare brand has launched the #JustEmpowerOne under the aegis of RSH Global Private Ltd....
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Latest NewsPTI -

UPI transactions hit record high of Rs 25.14 lakh crore in May

In terms of volume, 1,867.7 crore transactions were done in May against 1,789.3 crore in the previous month New Delhi: Transactions...
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