Bengaluru: The Souled Store has unveiled two new retail outlets in Colaba (Mumbai) and Bhatinda (Punjab), with each store designed as a distinct visual and cultural experience.
The Colaba store, inspired by Harry Potter, is designed to resemble Diagon Alley, featuring themed décor, ambient lighting, and immersive architectural elements.
In contrast, the Bhatinda store is a tribute to desi culture. Drawing from the vibrant tradition of Punjabi truck art, the exterior mimics the bold, quirky, and eye-catching designs seen on India’s highways.
“We’re incredibly excited about these two openings,” said Vedang Patel, Co-founder of The Souled Store. “At The Souled Store, we believe that a store should be more than four walls — it should be an experience. Colaba and Bhatinda are two very different expressions of that vision: one magical, the other rooted in local culture. Both are unforgettable.”
The Souled Store is India’s largest pop culture brand, boasting over 200 licenses, including global giants such as One Piece, Naruto, and Marvel. Alongside its extensive collection of fandom merchandise, the brand also offers a wide range of solid apparel including cargos, linen shirts, sneakers, and more. In addition to its strong online presence, The Souled Store currently operates 50 retail outlets across India.
