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Why is CGI marketing gaining popularity among brands?

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertisingNew Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...

5 top in-store technologies of the decade

From cashierless checkouts to augmented reality shopping these technological innovations by retailers forever redefined the in-store experience Bengaluru: Stepping into the store, adding items to the cart and just walking out without breaking a step to pay isn’t fiction anymore. In...

India beauty, personal care market projected to grow to $30 billion by 2027: Report

India is uniquely positioned as one of the most attractive and fastest-growing BPC markets globallyNew Delhi: The Indian beauty and personal care market is estimated to grow to $30 billion by 2027, accounting for 5% of the global market,...

Luxury fashion brand Prada relaunches beauty line

Prada has launched makeup and skincare ranges via a licensing agreement with French cosmetic conglomerate L'Oréal Bengaluru: Italian luxury fashion house Prada reentered the beauty segment this week with the launch of makeup and skincare ranges via a licensing agreement with French...

Ten brands trying to capitalize on the Barbie Mania

Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...

L’Oreal makes strategic investment in DSG Consumer Partners

Through this investment, L'Oreal will support early-stage entrepreneurs building the next generation of insurgent consumer businesses acrospti the beauty value chainNew Delhi: French cosmetic major L'Oreal on Tuesday announced a strategic investment in DSG Consumer Partners IV, the fourth...

As India’s beauty market heats up, L’Oreal global CEO, top teams of Estée Lauder, Coty, Nars come calling

The global beauty honchos are visiting to study India’s beauty and cosmetics market that is expected to swell to a Rs 2-trillion opportunity by 2025. MNCs are looking at India as a future growth engineNew Delhi: As India’s beauty...

Retail in the era of social media, the new store front

The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds and efforts to social media to build and strengthen customer engagement and involvement. While the...

Coty names Sue Y. Nabi Chief Executive Officer

Coty Inc. announced that Sue Y. Nabi has been appointed Chief Executive Officer, effective September 1, 2020. Peter Harf will be elevated to the role of Executive Chairman and will work closely with Nabi to lead Coty’s transformation. Nabi, a...

L’Oréal’s ambassador Laurent Decreton passes away

On April 5, Laurent Decretron, age 57, breathed his last. Shock waves went through the hair and salon industry, and even days later, stakeholders cannot believe that they have lost a living legend. With 25 years of experience in...
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Varun Beverages to raise Rs 7,500 cr to fund expansion plans

The fund would be raised in "one or more tranches" and would be "subject to receipt of approval of...
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