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Jacqueline Mundkur

Retail in the era of social media, the new store front

The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds...

Festive Season Shopping: The light amidst the COVID-19 darkness   

Excitement is in the air with the festive season around the corner! In India the festive season which starts from August extends until January...

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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...