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COVID-19: How e-tailers are adapting to changing consumer behavior

The pandemic has changed the way consumers used to consume fashion. With most consumers switching to working from home, there has been a shift in consumer focus from fast fashion and occasion wear to comfortable, easy and value-for-money clothing...

E-tailers eye Super Bowl of shopping to boost sales in India

Like all things American, Black Friday madness that began after Thanksgiving Thursday took over the Indian shoppers as several online players as well as offline stores on Friday jumped on the bandwagon to boost sales and add new customers...

KOOVS.COM goes offline now exclusively at Central

KOOVS.COM, the ultimate fashion destination in the country, has announced the launch of its first shop-in-shop presence exclusively at Central M.G Road, Gurugram. The launch saw Bollywood celebrity and fashionista, Kiara Advani walk the ramp in the brand’s latest...

Men race to match women in online fashion shopping

This is one area where the gender gap may be closing. Women are considered avid online shoppers but men are now giving them stiff competition in the apparel categories and taking the lead in foot-wear and accessories."Over the years,...

Koovs.com collaborates with Masaba

Designer Masaba Gupta has collaborated with online fashion destination Koovs.com to launch a capsule range focused on athleisure. The collection -- Masaba X KOOVS -- is a mix of fun and individualistic designs. The range comprises ready to wear pieces...

Koovs.com collaborates with London-based illustrator

Online fashion destination Koovs.com has collaborated with London-based illustrator Hattie Stewart to launch her first ever ready-to-wear and accessories collection. Recognised for her unique and playful illustrations, which extend through art and fashion, the collection titled Hattie X KOOVS is...

India inspired us to build an online high street: CEO Koovs, Mary Turner

The Indian e-commerce market is undergoing exceptional growth, estimated to increase by five times to $35 billion by 2020, driven by the rise of the Internet-connected middle class in key urban centres. Tapping into this growing segment is fashion e-store,...

The role of technology in fashion retail

In every industry, the product may be the star but the customer is always king. The contemporary Indian customer is hard to please. They are technologically advanced, connected over social media, and have varying expectations from fashion brands and...

Ex-Quasar CEO joins Koovs as Marketing Head

Koovs PLC, the London-listed parent of Indian lifestyle e-commerce venture Koovs, has appointed Gaurav Nabh as its Marketing Director. Nabh, who was CEO of Quasar before this, will be based in India and operate out of the company's headquarters in...
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Shoppers Stop reaches milestone with 10 million first citizen club members

Members of this program enjoy exclusive benefits such as personalized offers, early access to sales and new collections, invitations...
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