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Koovs.com collaborates with London-based illustrator

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Online fashion destination Koovs.com has collaborated with London-based illustrator Hattie Stewart to launch her first ever ready-to-wear and accessories collection.
Recognised for her unique and playful illustrations, which extend through art and fashion, the collection titled Hattie X KOOVS is a mix of fun, quirky and individualistic designs.
Inspired by bold colours, unique characters, a wink and some swag – her signature style is reflected in the collection through patches of doodles, emojis and emoticons.
Hattie X KOOVS collection comprises denim separates, long-length shirts, crop tops, T-shirts, and accessories including bags, scarves and pin badges.
READ MORE: India inspired us to build an online high street: CEO Koovs, Mary Turner
“Cheeky, fun and exuberant are three words I would use to describe this collection. I was able to explore and play with the many ideas that had been going around my mind for a while and bring them all to life…Simple, unique, playful ideas that can bring a little attitude to an outfit,” Stewart said in a statement.
“I can’t wait to see how people incorporate a little of my ‘Hello Cheeky’ aesthetic into their own visual identities,” added the illustrator.
The collection goes live on October 4.

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