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FabAlley

Fashionably fabulous: FabAlley and Indya

Today, the parent brand High Street Essentials has over 500 offline retail touch points and is currently focusing on expanding the D2C footprint of its brandsBengaluru: The Indian fashion industry has transformed with the explosion of online fashion. And...

WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

8 retail companies headed by women

These brands are not just famous because of their products but also the women who created themMumbai: As many as 4,500 out of 5,000 business leaders in 29 countries surveyed by Grant Thornton report to having at least one...

Fashion brand Indya forays into skincare, aims at 20% revenue from the segment in 2 yrs

Women's fashion brand Indya has forayed into the skincare segment and said it expects 15-20 per cent of its revenue to come from this category in the next 18-24 months. Indya, which is owned by High Street Essentials (HSE) that also runs the FabAlley brand,...

Retailers approach festive season with innovative concepts, new products to bring consumers back in stores

India – and the world – has been forced to deal with the ramifications of COVID-19, health consequences, economic crisis, job loss, struggle for a livelihood for many. Every sector has been affected by the pandemic one way or...

Subscription Boxes: Taking personalisation one notch higher

While COVID has impacted businesses drastically, it has also allowed brands to reflect, re-evaluate, and rethink strategies. It has given them the chance to dig deeper into what their customers need to get them through these new times. As...

COVID-19: How e-tailers are adapting to changing consumer behavior

The pandemic has changed the way consumers used to consume fashion. With most consumers switching to working from home, there has been a shift in consumer focus from fast fashion and occasion wear to comfortable, easy and value-for-money clothing...

FabAlley launches Fab Fix, a recommendation-based solution of curated fashion boxes

FabAlley, a home-grown western wear brand from the house of High Street Essentials Pvt. Ltd, launched Fab Fix - a data-driven product recommendation platform that curates fashion boxes suited to a customer’s individual style. This new solution housed on...

High Street Essentials raises Rs 20.7 crore in Pre-Series C funding

Delhi-based fashion house, High Street Essentials Pvt. Ltd. (HSE), the parent company behind women’s fashion brands, FabAlley and Indya, has raised Rs 20.75 crore in a Pre-Series C round of funding led by its existing investors, SAIF Partners and...

Women Entrepreneurs: Redefining casual wear and lingerie retail

The women’s casual wear category in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with emphasis on styling and comfort. With rising incomes, passion for fashion and need for comfort, this segment has evolved...
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Latest News

Zara debuts at Ahmedabad

The store spread over an area of 27,000 sq. ft. at Palladium Ahmedabad is Zara’s second store in GujaratNew...
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