FabAlley

Today, the parent brand High Street Essentials has over 500 offline retail touch points and is currently focusing on expanding the D2C footprint of its brandsBengaluru: The Indian fashion industry has transformed with the explosion of online fashion. And...

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

These brands are not just famous because of their products but also the women who created themMumbai: As many as 4,500 out of 5,000 business leaders in 29 countries surveyed by Grant Thornton report to having at least one...

Women's fashion brand Indya has forayed into the skincare segment and said it expects 15-20 per cent of its revenue to come from this category in the next 18-24 months. Indya, which is owned by High Street Essentials (HSE) that also runs the FabAlley brand,...

India – and the world – has been forced to deal with the ramifications of COVID-19, health consequences, economic crisis, job loss, struggle for a livelihood for many. Every sector has been affected by the pandemic one way or...

While COVID has impacted businesses drastically, it has also allowed brands to reflect, re-evaluate, and rethink strategies. It has given them the chance to dig deeper into what their customers need to get them through these new times. As...

The pandemic has changed the way consumers used to consume fashion. With most consumers switching to working from home, there has been a shift in consumer focus from fast fashion and occasion wear to comfortable, easy and value-for-money clothing...

FabAlley, a home-grown western wear brand from the house of High Street Essentials Pvt. Ltd, launched Fab Fix - a data-driven product recommendation platform that curates fashion boxes suited to a customer’s individual style. This new solution housed on...

Delhi-based fashion house, High Street Essentials Pvt. Ltd. (HSE), the parent company behind women’s fashion brands, FabAlley and Indya, has raised Rs 20.75 crore in a Pre-Series C round of funding led by its existing investors, SAIF Partners and...

The women’s casual wear category in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with emphasis on styling and comfort. With rising incomes, passion for fashion and need for comfort, this segment has evolved...