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Kunal Tiwari

WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands...

How to give discounts without burning cash

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitability A discount directly translates to offering products and...

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ONDC, NCCF to offer chana dal at Rs60/kg and onions at Rs25/kg in Delhi NCR

Over the coming months, these cost-effective offerings will be gradually extended to 10 more cities New Delhi: Following the...

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