Kunal Tiwari

WhatsApp: D2C’s favourite customer acquisition tool

Kunal Tiwari - September 16, 2023

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands...

Leaders Ink

How to give discounts without burning cash

Kunal Tiwari - June 17, 2023

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and...

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Food & BeverageIMAGES Group Research - April 28, 2024

Plant-based milk brand OatMlk eyeing massive expansion pan-India

The brand is bullish on investments in technology and spends almost Rs 15000 per month on tech tools they...

Food & Beverage

Patanjali Foods to evaluate proposal to buy Patanjali Ayurved’s non-food business

PTI - April 27, 2024

Retail with Rasul Bailay

Online presence aided us more in marketing than revenue generation: Mayank Mohan of Mohanlal Sons.

Rasul Bailay - April 27, 2024

Beauty & Wellness

How Nuutjob pioneered men’s intimate hygiene category in India

IMAGES Group Research - April 27, 2024

Food & Beverage

Hong’s kitchen opens new outlet at Delhi’s Rohini

Akshita Sharma - April 26, 2024

Technology

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Kunal Tiwari

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