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Kunal Tiwari

WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands...

How to give discounts without burning cash

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and...

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Twenty1 Foodcourt’s first outlet in Raipur to open on Saturday

The first food court, which will be in Colors Mall, Pachpedi Naka, Raipur, will open on 27 July New Delhi:...