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denim fashion

New York-based fashion brand Waimea to expand offline in India

The retailer has already partnered with multi-brand outlet Tipsy Topsy and is currently in talks with other retailers including Ant Eye Bengaluru: Waimea, a denim menswear brand from New York is targeting offline expansion in India, less than two months after...

Levi’s opens its largest mall store in the world in Delhi

Spanning 9,000 sq. ft., the store is also the brand’s fifth largest in the world New Delhi: American denim brand Levi's has opened its largest mall store in Pacific Mall in New Delhi’s Tagore Garden, a top company official revealed...

How the denim industry is keeping itself green

With the global denim segment projected to hit $95 billion by 2030, it poses a dual threat to both society and nature. Here are ways to render the industry more greener… Bengaluru: The denim industry stands as a cornerstone of fashion. Every...

Why is denim becoming a big business in India?

The Indian denim market that was $6.15 billion in FY23 is expected to grow at 10%-12% CAGR on the back of various factors including growing consumer preference for the fabricBengaluru: The Denim category in India has experienced a surge over...

Kewal Kiran Clothing in talks to acquire women-oriented Kraus Jeans

The acquisition is aimed at filling the gap for a women-dedicated denim brand for KKCL New Delhi: Kewal Kiran Clothing Ltd (KKCL) is in advance talks to acquire Kraus Jeans, a women focused casual fashion brand, according to two people...

We have transformed the whole value chain with technology: Manish Kapoor, Pepe Jeans

Manish Kapoor, managing director of Pepe Jeans in India, talks about the company’s three-decade journey and the digital transformation of its stores, manufacturing process and the whole supply chain New Delhi: Pepe Jeans was one of the earliest apparel companies...

Wrangler opens its world’s largest store in Bengaluru

The new omnichannel-enabled retail store, located at Indiranagar, Bengaluru, covers an area of 4,500 sq. ft., and is Wrangler’s biggest store in the world Bengaluru: Lifestyle brand Wrangler has launched its first flagship store in India. The new omnichannel-enabled retail store...
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Twenty1 Foodcourt’s first outlet in Raipur to open on Saturday

The first food court, which will be in Colors Mall, Pachpedi Naka, Raipur, will open on 27 July New Delhi:...
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