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Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...

The Yoga Wear Industry: Fashion retail for the soul

Over the past decade, yoga —an irrefutable process of total wellbeing—has gained noteworthy popularity globally. Yoga classes are filled to the gills with Millennials who’re opting for this form of fitness over hitting the gym for multiple reasons including...

Startups, relaxed offices fueling growth of athleisure segment by 25 pc year-on-year

What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable for doing sports, but also fashionable and attractive enough to wear for other activities. Darshan M, CEO, Deivee gives the...

Milind Soman unveils active lifestyle brand for women, Deivee

Actor, model and fitness evangelist Milind Soman on Friday unveiled his latest offering for Indian women, an active lifestyle brand called Deivee. Deivee pronounced as ‘Devi’ means goddess and aspires to help women connect with the goddess within her. Milind...
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Madras Mandi to open 20 new stores in Chennai

It is aiming for a presence in every neighbourhood and eventually expanding to tier 2 cities in the SouthBengaluru:...
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