Darshan M
Fashion & Lifestyle
Athleisure sales soar as workwear becomes more comfort oriented
Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...
Fashion
The Yoga Wear Industry: Fashion retail for the soul
Over the past decade, yoga —an irrefutable process of total wellbeing—has gained noteworthy popularity globally. Yoga classes are filled to the gills with Millennials who’re opting for this form of fitness over hitting the gym for multiple reasons including...
Fashion
Startups, relaxed offices fueling growth of athleisure segment by 25 pc year-on-year
What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable for doing sports, but also fashionable and attractive enough to wear for other activities. Darshan M, CEO, Deivee gives the...
Fashion & Lifestyle
Milind Soman unveils active lifestyle brand for women, Deivee
Actor, model and fitness evangelist Milind Soman on Friday unveiled his latest offering for Indian women, an active lifestyle brand called Deivee. Deivee pronounced as ‘Devi’ means goddess and aspires to help women connect with the goddess within her.
Milind...
- Advertisement -
Latest News
5 things every first-time entrepreneur should know before starting up
These aren’t run-of-the-mill tips one may find in every startup manualEmbarking on the entrepreneurial journey is exhilarating. It’s a...
- Advertisement -