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Athleisure: Sales soar as workwear becomes more comfort oriented

Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is...

The Yoga Wear Industry: Fashion retail for the soul

Over the past decade, yoga —an irrefutable process of total wellbeing—has gained noteworthy popularity globally. Yoga classes are filled...
Startups, relaxed offices fueling growth of athleisure segment by 25 pc year-on-year

Startups, relaxed offices fueling growth of athleisure segment by 25 pc...

What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable...
Milind Soman unveils active lifestyle brand for women, Deivee

Milind Soman unveils active lifestyle brand for women, Deivee

Actor, model and fitness evangelist Milind Soman on Friday unveiled his latest offering for Indian women, an active lifestyle...