D2C

Despite the rise in order volumes, average order value (AOV) dipped marginally—down 1.5% from Q3Bengaluru: Order volumes across direct-to-consumer (D2C) brands grew by 14.5% in the January - March quarter, according to latest data by GoKwik, indicating strong growth...

From high cash-on-delivery (COD) return rates to tag-loop checks, brands across India are tightening the reins on customer returns to protect margins and maintain service integrity.New Delhi: In India’s ever-competitive retail battlefield, where customer satisfaction often trumps profitability, a...

​Since its inception in 2020, the leather accessories brand has swiftly gained recognition for its commitment to sustainability, and craftsmanship Tiger Marrón is a premium Indian leather accessories brand founded in 2020 by Saahil Nandrajog. Operating as a bootstrapped venture,...

The brand identifies itself as a creator of 'hustlewear' — a style philosophy centered around individuality, creativity, and the relentless spirit of hustling Launched in 2020 by Divyush Gadodia, Sorta.® is an emerging Indian fashion label that has quickly built...

The company plans to broaden its reach through channel and category expansion by exploring new distribution avenues and launching products in additional health segments Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, The Good Bug is a direct-to-consumer (D2C)...

The company emphasises 'fresh Ayurveda', offering products made with 100% natural, preservative-free ingredients Nat Habit, founded in 2019 by Swagatika Das and Gaurav Agarwal, is a direct-to-consumer (D2C) brand specialising in natural personal care products. The company emphasises 'fresh Ayurveda',...

In less than a year, Tea Better has carved a niche in the industry by focusing on tea categories like flower teas and herbal blends, which have become the brand's highest-selling offerings Launched in 2024 by Rahul Sharma, Tea Better...

Looking forward, key ambition for the brand is channel expansion and achieving CM3 positivity Smarsters is a premium children’s furniture and décor brand that was launched in 2022 by Ashni Biyani and Avni Biyani. The brand aims to provide thoughtfully...

Looking forward, the company aims to expand its product portfolio and deepen its presence in general trade Tagz Foods, launched in 2020 by co-founders Sagar Bhalotia and Anish Basu Roy, has quickly established itself as a pioneering brand in the...

The sustainbale beauty retailer  is now aiming to expand its product categories while achieving growth in sales and social media reach Marsallime is a sustainable and innovative D2C beauty brand launched in 2022 by Niharika Talwar. Based in Jhansi, Uttar...