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Creaticity

We are going to be a single destination for Home Decor

Mahesh M, Chief Executive Officer, Creaticity speaks about the mall’s core focus on home décor and furniture and the strategic shift from being a space enabler to a solution providerCreaticity (formally known as Ishanya Mall) stands out due to...

Malls now have an added responsibility – of making sure that ‘all is well’

‘To each his own’, is definitely not an adage that shopping centres would agree to abide by given the current circumstances. In fact, of all the entities, shopping centres today are perhaps at the epitome of setting examples on...

Changing dynamics & consumer shifts of the home retailing industry towards phygital

Home retailing has always remained a major part of the overall retail industry. Over the years, this segment has witnessed numerous innovations, with furniture renting and online furniture buying being the most recent trends.These changes can be attributed to...

Changing dynamics & consumer shifts of the home retailing industry towards phygital

Home retailing has always remained a major part of the overall retail industry. Over the years, this segment has witnessed numerous innovations, with furniture renting and online furniture buying being the most recent trends. These changes can be attributed to...

Pandemic compels foodservice operators in malls to think out of the box

Despite COVID-19, the Indian Retail & Shopping Centre Industries are on verge of welcoming the festival season. The season, which commences around the month of September has been the ‘bread and butter season’ of the industry for decades now. Inspite of...

Shopping centres & their strategies to engage with consumers this festive season

In India, the festive season – which begins for almost all ethnicities around the month of September – is the time when consumers all over the country buy new clothes as well as white goods. During this time, many...

Shopping centres transform into smart, Omnichannel platforms in the new normal

The concept of cross-channel content strategy that retail companies use to improve their user experience and foster deeper relationships with their consumers across touchpoints – Omnichannel Retail – has existed in retail for almost a decade now. Going ‘Omnichannel’...

Preparing for a Pandemic Festive Season: Shopping centres begin décor adapted to new normal

India is a country of diverse people and cultures and come September, it is festival season for almost all ethnicities. A huge part of festivals in India involves the beautification and decoration of homes, places of worship and marketplaces,...

Creaticity goes phygital

Everyone is getting used to the new normal. This means work cannot stop, shopping cannot stop and making homes more aesthetic and functional can also not stop. To make life easier, to make shopping as ‘near zero contact’ as...

How malls are redefining shopping experiences in the next normal

The Shopping Centre industry all over the world is a catalyst of organised retail and a major contributor to the success of major drivers of the economy including Entertainment, Fashion, Cinema, F&B, Electronics, FMCG, and many more. The onset of...
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