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Malls embrace Phy-gital retail to add value to the customer’s journey

The dynamics of the retail industry are rapidly changing globally. The world has seen a transition in the way...
Food Courts: The new shopping centre anchors

Food Courts: The new shopping centre anchors

What brings a shopper to malls? Great brands, excellent ambience, family entertainment zones? While it’s true that all of...
Technology: Opening new avenues for shopping centres

Technology: Opening new avenues for shopping centres

The dynamics of the Indian retail industry are rapidly changing post liberalisation. The industry, which was once dominated by...

FECs come into play as Tier-II malls turn community hubs

Tier II and tier III cities are undoubtedly the future growth engines of the country. The rise in internet...
Creaticity brings kaleidoscope of colours

Creaticity brings kaleidoscope of colours

Pune’s one-stop home and living mall, Creaticity has recently brought a VM installation made out of colour drop fabric...

FECs: Helping malls transform from mere shopping centres into socialscapes

Shopping centres are traditional destinations for families. Such is the growing mall culture in India that 34 new shopping...
Creaticity: Pune’s new creative living campus

Creaticity: Pune’s new creative living campus

Creaticity Mall is now Phygital. The campus boasts of pleasing indoor shopping arenas, inviting outdoorsy high streets, quirky event...
The All New Creaticity: F&B, entertainment added to existing home & interiors portfolio

The All New Creaticity: F&B, entertainment added to existing home &...

The overarching goal of a brand transformation is to elevate the brand above ‘features and functions. Re-branding allows a...
Food Courts: The recipe of success for malls

Food Courts: The recipe of success for malls

Food courts in shopping malls are a gastronomic destination for shopaholics and foodies alike, enabling the food and beverage...
Designing a mall right to attract tenants, consumers

Designing a mall right to attract tenants, consumers

Design has a higher purpose that goes well beyond creating something that is pretty to look at. When it...